SEOSpecialist

### **SEO Specialist — Remote (Full-Time)** ### **About the Role** Trademark Hardware, a US-based direct-to-consumer (DTC) company specializing in commercial door hardware, is seeking a dedicated **SEO Specialist** to lead organic search growth and recover Google Shopping visibility. This is a high-impact, hands-on role where you will own the SEO strategy end-to-end, working closely with the CEO and in-house web team. Our website previously attracted ~2,000 daily visitors but has experienced significant traffic decline, including a major Google Shopping drop in mid-2025. Your mission is to diagnose, resolve, and reverse this trend to restore and grow our digital presence. ### **Key Responsibilities** **Immediate Priorities (First 60–90 Days):** * Diagnose and resolve Google Merchant Center visibility issues, including the 50% drop in Shopping clicks. * Correct product feed brand attribution (currently 97% listed as “Unknown”). Collaborate with web team (FinestShops X-Cart) to ensure accurate brand data. * Audit and optimize top organic landing pages (6 pages with 7M+ impressions but low CTR). Improve titles, meta descriptions, schema, and internal linking. * Improve rankings for high-volume category keywords (e.g., “door threshold,” “door seal,” “door weather stripping”) targeting page 1, top 5 positions. **Ongoing Work:** * Weekly SEO performance reporting (rankings, traffic, conversions). * Continuous on-page optimization across category and product pages. * Develop content strategy for buyer-intent and informational queries. * Execute link-building campaigns with industry publications, contractor associations, and hardware blogs. * Enhance technical SEO (Core Web Vitals, schema markup, site speed, mobile UX). * Monitor Google Search Console and GA4, proactively addressing issues. * Collaborate with web developers (FinestShops) and copywriters/blog team for technical and content improvements. ### **Qualifications** **Required Skills & Experience:** * 5+ years of S