Pavago

Staffing and Recruiting

SEOSpecialist

₹12–20L ~AI est. Remote FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“SEO Specialist at Pavago. Skills: SEO Strategy, Technical SEO, On-page SEO, Off-page SEO. Conduct in-depth keyword research. Map keywords to user intent”

What You'll Achieve.

Improve website visibility; Increase organic search rankings; Drive sustainable inbound traffic growth; Improve domain authority; Improve organic trust signals; Growth in organic traffic; Growth in search impressions; Improved keyword rankings; Increased organic conversion rates; Increased lead generation; Reduced technical SEO issues; Improved Core Web Vitals; Positive ROI; Measurable impact from SEO initiatives; Improved domain authority; Improved backlink quality

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Problem-solving; Analytical mindset; Data into actionable recommendations

What They're Looking For.

Must Have

2+ years of professional SEO experience, Proficiency with SEO tools, Understanding of technical SEO, Understanding of on-page SEO, Understanding of off-page SEO best practices, Experience working with CMS platforms, Understanding of keyword research, Understanding of search intent, Understanding of organic growth strategy

Nice to Have

Experience improving rankings for competitive keywords, Experience improving rankings for high-volume keywords, Familiarity with advanced technical SEO audits, Familiarity with structured data/schema markup, Experience with international SEO, Experience with multi-language websites, Exposure to SaaS brands, Exposure to e-commerce brands, Exposure to content publishing brands, Exposure to high-growth digital brands, Basic understanding of HTML/CSS

What You'll Do.

Conduct in-depth keyword research

Map keywords to user intent

Build SEO-driven content strategies

Identify content gaps

Identify ranking opportunities

Identify competitor weaknesses

Optimize internal linking

Optimize image alt text

Optimize URL structures

Implement structured data

Implement schema markup

Ensure content remains SEO-friendly

Perform content audits

Provide recommendations for optimization

Provide recommendations for expansion

Conduct technical SEO audits

Identify crawl issues

Identify indexation problems

Identify duplicate content

Identify broken links

Identify redirect errors

Improve Core Web Vitals

Improve mobile responsiveness

Improve site performance

Manage robots txt files

Manage canonical tags

Manage crawl optimization strategies

Develop link-building strategies

Monitor backlink profiles

Identify low-quality links

Improve domain authority

Improve organic trust signals

Track keyword rankings

Track organic traffic

Track conversion performance

Build reporting systems

Prepare SEO performance reports

Adjust SEO strategies

Partner with content writers

Partner with developers

Partner with designers

Partner with marketing teams

Support content planning

Support landing page optimization

Review analytics dashboards

Monitor SEO performance

Conduct keyword research for campaigns

Conduct keyword research for content

Conduct keyword research for landing pages

Run technical site audits

Prioritize fixes for developers

Optimize existing pages

Collaborate with content teams

Communicate SEO insights

Ensure websites remain visible

Ensure websites are technically healthy

Ensure websites are authoritative

Ensure continuous growth organic traffic

Ensure continuous growth conversions

How You'll Work.

Team & Collaboration

Content teams; Marketing teams; Development teams; Content writers; Developers; Designers; Marketing teams; Cross-functional teams

Communication Scope

Reporting; Actionable insights

Full Job Description

### **Job Title: SEO Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours (with flexibility for campaign deadlines, audits, and reporting cycles) ### **About the Role** Our client is seeking an SEO Specialist to improve website visibility, increase organic search rankings, and drive sustainable inbound traffic growth across digital properties. This role requires a strong blend of technical SEO expertise, keyword strategy, content optimization, analytics, and problem-solving. The SEO Specialist will work closely with content, marketing, and development teams to ensure websites are search engine-friendly, technically optimized, and continuously improving in authority, rankings, and conversions. The ideal candidate is analytical, proactive, detail-oriented, and passionate about staying ahead of SEO trends, algorithm updates, and organic growth opportunities. ### **Responsibilities** ### **Keyword Research & SEO Strategy** • Conduct in-depth keyword research using tools such as SEMrush, Ahrefs, or Google Keyword Planner • Map keywords to user intent, search behavior, and buyer journey stages • Build SEO-driven content strategies aligned with organic traffic and conversion goals • Identify content gaps, ranking opportunities, and competitor weaknesses ### **On-Page SEO Optimization** • Optimize metadata, title tags, headings, internal linking, image alt text, and URL structures • Implement structured data and schema markup where applicable • Ensure content remains SEO-friendly while maintaining readability and brand voice • Perform content audits and provide recommendations for optimization or expansion ### **Technical SEO** • Conduct technical SEO audits using Screaming Frog, Sitebulb, SEMrush, or similar tools • Identify and resolve crawl issues, indexation problems, duplicate content, broken links, and redirect errors • Improve Core Web Vitals, page speed, mobile responsiveness, and overall site performance • Manage XML sitem

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