Pavago
Staffing and Recruiting
SEOSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“SEO Specialist at Pavago. Skills: SEO, Keyword research, Technical SEO, Content optimization. Conduct keyword research. Map keywords to user intent”
What You'll Achieve.
Improve website visibility; Increase organic search rankings; Drive sustainable inbound traffic growth; Ensure websites are search engine-friendly; Ensure websites are technically optimized; Continuously improving in authority, rankings, and conversions; Growth in organic traffic and search impressions; Improved keyword rankings; Increased organic conversion rates and lead generation; Reduced technical SEO issues; Improved Core Web Vitals; Positive ROI; Measurable impact from SEO initiatives; Improved domain authority; Improved backlink quality
Industry & Context.
Problem-solving; Analytical mindset; Ability to turn data into actionable recommendations; Proactive problem solver
What They're Looking For.
Must Have
2+ years of professional SEO experience, Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console, understanding of technical SEO, on-page SEO, and off-page SEO best practices, Experience working with CMS platforms such as WordPress, Webflow, or Shopify, Understanding of keyword research, search intent, and organic growth strategy
Nice to Have
Experience improving rankings for competitive or high-volume keywords, Familiarity with advanced technical SEO audits and structured data/schema markup, Experience with international SEO or multi-language websites, Exposure to SaaS, e-commerce, content publishing, or high-growth digital brands, Basic understanding of HTML/CSS for SEO implementation collaboration
What You'll Do.
Conduct keyword research
Map keywords to user intent
Build SEO-driven content strategies
Identify content gaps
Implement structured data
Perform content audits
Conduct technical SEO audits
Improve Core Web Vitals
Develop link-building strategies
Monitor backlink profiles
Improve domain authority
Track keyword rankings
Build dashboards and reporting systems
Prepare SEO performance reports
Partner with content writers
Support content planning
How You'll Work.
Team & Collaboration
Work closely with content, marketing, and development teams; Partner with content writers, developers, designers, and marketing teams; Provide SEO guidance during website redesigns, migrations, and product launches; Support content planning and landing page optimization initiatives; Collaborate across content, development, and marketing teams
Full Job Description
### **Job Title: SEO Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours (with flexibility for campaign deadlines, audits, and reporting cycles) ### **About the Role** Our client is seeking an SEO Specialist to improve website visibility, increase organic search rankings, and drive sustainable inbound traffic growth across digital properties. This role requires a strong blend of technical SEO expertise, keyword strategy, content optimization, analytics, and problem-solving. The SEO Specialist will work closely with content, marketing, and development teams to ensure websites are search engine-friendly, technically optimized, and continuously improving in authority, rankings, and conversions. The ideal candidate is analytical, proactive, detail-oriented, and passionate about staying ahead of SEO trends, algorithm updates, and organic growth opportunities. ### **Responsibilities** ### **Keyword Research & SEO Strategy** • Conduct in-depth keyword research using tools such as SEMrush, Ahrefs, or Google Keyword Planner • Map keywords to user intent, search behavior, and buyer journey stages • Build SEO-driven content strategies aligned with organic traffic and conversion goals • Identify content gaps, ranking opportunities, and competitor weaknesses ### **On-Page SEO Optimization** • Optimize metadata, title tags, headings, internal linking, image alt text, and URL structures • Implement structured data and schema markup where applicable • Ensure content remains SEO-friendly while maintaining readability and brand voice • Perform content audits and provide recommendations for optimization or expansion ### **Technical SEO** • Conduct technical SEO audits using Screaming Frog, Sitebulb, SEMrush, or similar tools • Identify and resolve crawl issues, indexation problems, duplicate content, broken links, and redirect errors • Improve Core Web Vitals, page speed, mobile responsiveness, and overall site performance • Manage XML sitem
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