Pavago
Staffing and Recruiting
SEOSpecialist
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“SEO Specialist at Pavago. Skills: Technical SEO, Content Strategy, Keyword Research, Analytics, Reporting. Improve organic visibility. Increase search rankings”
What You'll Achieve.
Improve organic visibility; Increase search rankings; Drive qualified inbound traffic; Increase rankings, traffic, and conversions; Improved keyword rankings across target terms; Increased organic conversion rates and lead generation; Reduced crawl errors and improved Core Web Vitals scores; ROI from SEO initiatives and campaigns; Consistent improvement in website authority and visibility; Growth in organic traffic, clicks, and impressions
Industry & Context.
Proactive problem solver; Analytical mindset with ability to turn SEO data into actionable recommendations
What They're Looking For.
Must Have
2+ years of professional SEO experience, knowledge of technical SEO, on-page SEO, and off-page SEO strategies, Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console, Experience with CMS platforms such as WordPress, Shopify, or Webflow, Understanding of Core Web Vitals, mobile optimization, and SEO best practices, written and verbal English communication skills
Nice to Have
Experience ranking competitive keywords in B2B, SaaS, e-commerce, or agency environments, Familiarity with structured data, schema markup, and advanced technical SEO audits, Experience with international SEO or multilingual websites, Exposure to conversion rate optimization (CRO) and SEO-driven funnel optimization, Experience building SEO dashboards and reporting systems
What You'll Do.
Improve organic visibility
Increase search rankings
Drive qualified inbound traffic
Conduct in-depth keyword research
Identify keyword opportunities
Build SEO content strategies
Perform competitor analysis
Develop optimization roadmaps
and internal linking structures
Improve content readability
Conduct content gap analyses
Optimize existing pages for improved rankings
Ensure websites follow modern SEO best practices and content structure standards
Run technical SEO audits
Identify and resolve crawl errors
and redirect problems
Improve Core Web Vitals
mobile responsiveness
and site architecture
and structured data implementation
Support ethical link-building strategies
Monitor backlink profiles
Improve website authority and domain trust
Assist with local SEO or multi-location SEO efforts
Build and maintain SEO dashboards
Deliver weekly and monthly SEO performance reports with actionable insights
Analyze SEO performance trends
Track ROI and performance impact of SEO initiatives
How You'll Work.
Team & Collaboration
Work closely with content, development, and marketing teams to identify opportunities, solve technical issues, and execute SEO strategies; Collaborate with developers to prioritize and implement technical fixes; Partner with content writers, designers, developers, and marketing teams to execute SEO initiatives; Provide SEO guidance during website redesigns, migrations, and new page launches; Support marketing campaigns with SEO recommendations and optimization opportunities
Communication Scope
written English communication skills; verbal English communication skills
Full Job Description
### **SEO Specialist** **Position Type:** Full-Time, Remote **Location:** Remote **Working Hours:** U.S. Business Hours (Flexible for audits, reporting cycles, and campaign deadlines) ### **About the Role** We’re hiring a data-driven and technically skilled SEO Specialist to improve organic visibility, increase search rankings, and drive qualified inbound traffic across client websites. This role combines technical SEO, content optimization, keyword strategy, analytics, and website performance improvements to support long-term organic growth. You’ll work closely with content, development, and marketing teams to identify opportunities, solve technical issues, and execute SEO strategies that improve rankings and conversions. This is not a basic content publishing role. We’re looking for someone who understands the full SEO ecosystem — from technical audits and Core Web Vitals to keyword intent, structured data, and conversion-focused optimization. The ideal candidate is analytical, proactive, highly organized, and passionate about staying ahead of search engine trends and algorithm updates. ### **What You’ll Own** ### **Keyword Research & SEO Strategy** • Conduct in-depth keyword research using tools such as Ahrefs, SEMrush, or Google Keyword Planner • Identify keyword opportunities aligned with search intent and buyer journey stages • Build SEO content strategies designed to increase rankings, traffic, and conversions • Perform competitor analysis and identify growth opportunities in organic search • Develop optimization roadmaps for content, technical SEO, and authority growth ### **On-Page SEO Optimization** • Optimize title tags, meta descriptions, headings, schema markup, and internal linking structures • Improve content readability, keyword targeting, and SEO structure without sacrificing user experience • Conduct content gap analyses and recommend new landing pages, blogs, or supporting content • Optimize existing pages for improved rankings, engagement, and co
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