Pavago

Staffing and Recruiting

SEOSpecialist

Ontario, Canada FULL TIME Remote Friendly
The Brief

“SEO Specialist at Pavago. Skills: SEO, Keyword research, Technical SEO, Content optimization. Conduct keyword research. Map keywords to user intent”

What You'll Achieve.

Improve website visibility; Increase organic search rankings; Drive sustainable inbound traffic growth; Ensure websites are search engine-friendly; Ensure websites are technically optimized; Continuously improving in authority, rankings, and conversions; Growth in organic traffic and search impressions; Improved keyword rankings; Increased organic conversion rates and lead generation; Reduced technical SEO issues; Improved Core Web Vitals; Positive ROI; Measurable impact from SEO initiatives; Improved domain authority; Improved backlink quality

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Problem-solving; Analytical mindset; Ability to turn data into actionable recommendations; Proactive problem solver

What They're Looking For.

Must Have

2+ years of professional SEO experience, Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console, understanding of technical SEO, on-page SEO, and off-page SEO best practices, Experience working with CMS platforms such as WordPress, Webflow, or Shopify, Understanding of keyword research, search intent, and organic growth strategy

Nice to Have

Experience improving rankings for competitive or high-volume keywords, Familiarity with advanced technical SEO audits and structured data/schema markup, Experience with international SEO or multi-language websites, Exposure to SaaS, e-commerce, content publishing, or high-growth digital brands, Basic understanding of HTML/CSS for SEO implementation collaboration

What You'll Do.

Conduct keyword research

Map keywords to user intent

Build SEO-driven content strategies

Identify content gaps

Implement structured data

Perform content audits

Conduct technical SEO audits

Improve Core Web Vitals

Develop link-building strategies

Monitor backlink profiles

Improve domain authority

Track keyword rankings

Build dashboards and reporting systems

Prepare SEO performance reports

Partner with content writers

Support content planning

How You'll Work.

Team & Collaboration

Work closely with content, marketing, and development teams; Partner with content writers, developers, designers, and marketing teams; Provide SEO guidance during website redesigns, migrations, and product launches; Support content planning and landing page optimization initiatives; Collaborate across content, development, and marketing teams

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