SEOSpecialist

**Job Description:** Are you passionate about organic performance and excited about how AI is transforming search? At Merkle, we’re expanding our team and looking for a SEO Specialist who wants to work at the forefront of both traditional SEO and AI-driven search. You’ll join one of Sweden's strongest organic search teams and work with major national and international brands. You will report to our Head of SEO. ## About the role This is a role for someone who enjoys going deep into content optimization: strategy, structured data, site performance, information architecture - and increasingly: AI discoverability and preparing websites for LLM-driven discovery. You’ll work across all SEO disciplines but with a strong content focus. You’ll collaborate closely with other teams and help shape the future of SEO inside merkle & dentsu. ## Your responsibilities * Conduct keyword research, content audits, and manage content SEO projects * Optimise landing pages and ensure strong on-page fundamentals * Evaluate website health based on technical, structural and content best practices * Drive SEO initiatives from idea to implementation * Support key stake holders with SEO insights, recommendations and strategy * Handle monthly & quarterly reporting for your client portfolio * Help clients adapt to the future of SEO by incorporating AI-related considerations into audits, recommendations and optimization work (such as site structure, content signals and technical readiness for AI-driven search). ## What you bring * Minimum 3 years of hands-on SEO experience, preferably with a strong focus on content * Experience with tools like Screaming Frog, GA4, GSC, Ahrefs, Looker Studio * Solid understanding of HTML, CSS and JavaScript (bonus if you can troubleshoot) * Familiarity with log file analysis, rendering challenges, and modern web stacks * Curiosity and enthusiasm for AI’s impact on search and user behaviour * Strong project management and structured work style * Fluency in Swedish