SEOSpecialist

**Job Description:** Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its digital business transformation approach. As the world's only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. In Bulgaria, we manage a global client portfolio, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands, including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next. We're hiring an SEO Specialist at Merkle in Sofia. The SEO Specialist is responsible for improving the visibility and organic performance of digital platforms across markets. This role covers technical SEO, content optimisation, and authority-building activities, ensuring websites are fully optimised for users and search engines. The ideal candidate will proactively identify search opportunities, translate audits into action, and track performance improvements. A future-focused mindset, including awareness of AI-driven changes in search behaviour, is key to success. Key Responsibilities: * Define and align localised SEO strategies with global marketing goals * Conduct technical and on-page SEO audits, delivering actionable recommendations * Monitor and report on organic performance using SEO tools and analytics platforms * Improve indexing health and site performa