SEOSpecialist

**This is where** your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. **Your Role:** We’re strengthening our content-led marketing approach to improve visibility across search engines and AI-driven answer experiences. This role partners with brand, content, product marketing, analytics, and web teams to turn search insights into prioritized topics, optimized briefs, and content improvements that drive performance. The SEO Specialist is an early-career SEO/AEO and content strategy professional who supports organic visibility across our brand web experience. You’ll help monitor search health, identify opportunities to improve performance, and translate insights into clear, optimized briefs and content recommendations. This role is primarily focused on brand-level topic ideation and content development (roughly 80%), with a secondary focus (roughly 20%) partnering consultatively with product marketing teams to improve content and surface major visibility gaps. Over time, you’ll be expected to write or co-write select content pieces, while also leveraging contracted copywriter support when needed. **What you 'll be doing:** * Monitor and report on SEO/AEO performance through a regular cadence, tracking key metrics, trends, risks, and opportunities * Maintain dashboards and pe