Canva
Computer Software
SEOOutreach&PartnershipSpecialist
“SEO Outreach & Partnership Specialist at Canva. Skills: SEO Outreach, Link Building, Partnership Building. Collaborate with Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets. Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building”
What You'll Achieve.
delivering measurable authority growth that improves Canva's rankings and search visibility; helping more local users discover Canva; contributing to the country's market penetration goal; progress toward goals
Industry & Context.
solving problems resourcefully; identifying risks or blockers proactively
12-month fixed term employee contract with potential to extend or convert to a permanent opportunity
What They're Looking For.
Must Have
native Dutch speaker, business-level English, 1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles, experience creating content like blog posts, infographics or design assets, understanding of how search engines work and what makes a high-quality backlink, understanding of Dutch digital publishing landscape, content creator ecosystem, and outreach norms, comfortable using AI tools for drafting, research, and analysis, ability to communicate clearly and persuasively, with the knack for tailoring your messaging to different audiences, data-informed and detail-oriented approach, proactive and take ownership, enjoy experimenting and continuously improving, ability to connect individual work to broader SEO goals
Nice to Have
familiarity with Dutch-specific search engines or social platforms (e.g. Yandex, Baidu, Naver, Line, local forums), basic understanding of how LLMs work is really valuable, active participant in SEO, marketing, or content creator communities
What You'll Do.
Collaborate with Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
Research and build prospect lists using Canva's proven frameworks: guest posting
resource page insertions
Analyze competitor backlink profiles to uncover replicable opportunities
Prioritize prospects based on relevance
and likelihood of success
culturally fluent outreach emails that resonate with NL publishers and editors
Manage end-to-end outreach workflows
long-term relationships with website owners
content creators and build partnerships with podcasts
Maintain detailed records of all outreach activity
and outcomes in shared tracking systems
Ensure all backlinks meet Canva's strict white-hat quality standards
Monitor link placements for compliance
Report monthly on progress toward goals
flagging risks or blockers proactively
Contribute insights to monthly performance reviews
Identify and engage relevant platforms and websites to increase brand visibility and secure high-quality backlinks
Tailor outreach approaches and collaborate with internal teams to create compelling partnership and content opportunities
Monitor campaign performance
and continuously refine strategies to improve outcomes
Partner closely with the Country SEO Lead to support broader SEO initiatives and contribute outreach insights that inform local strategy
Collaborate with the broader Benelux marketing
and product teams to identify opportunities that strengthen brand visibility and organic growth
Proactively apply outreach expertise to amplify regional campaigns
and events through strategic visibility opportunities
Embrace emerging AI tools and evolving search trends to improve outreach workflows
and identify new growth opportunities
Continuously experiment with outreach tactics
and automation approaches to optimise performance and stay ahead of industry changes
and best practices with local and global teams
How You'll Work.
Team & Collaboration
Collaborate with Country SEO Lead and Global Outreach Lead on campaign planning and strategy; Collaborate with internal teams to create compelling partnership and content opportunities; Partner closely with the Country SEO Lead to support broader SEO initiatives; Collaborate with the broader Benelux marketing, community, partnerships, and product teams; Share learnings, successful workflows, and best practices with local and global teams
Communication Scope
writing personalized, culturally fluent outreach emails; communicating clearly and persuasively; tailoring messaging to different audiences
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