SharkNinja
product design and technology
SEOManager
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optimal for Manager candidates.
“SEO Manager at SharkNinja. Skills: SEO strategy, Content SEO, AI Search, GEO. Facilitate SEO strategy implementation. Optimise on-page elements”
What You'll Achieve.
Improve organic visibility; Improve revenue; Connect recommendations to business outcomes
Industry & Context.
Data-driven approach; Translate performance
What They're Looking For.
Must Have
Hands-on SEO experience, Ecommerce or content-led environment, In-depth knowledge of content SEO, Confident use of Google Search Console, Confident use of SEMrush, Solid understanding of on-page optimisation, Solid understanding of keyword research, Familiarity with AEO practices, Written communication skills
Nice to Have
Exposure to GEO principles, Exposure to AI visibility monitoring tools, Experience across large product catalogues, Experience across multi-category sites, Understanding of Salesforce Commerce Cloud, Understanding of enterprise ecommerce platforms, Experience managing agency relationships, Experience managing vendor relationships, Awareness of how LLMs surface content, Awareness of how LLMs cite content, Curiosity to experiment with LLMs
What You'll Do.
Facilitate SEO strategy implementation
Optimise on-page elements
Optimise website content
Optimise internal linking structure
Own organic blog roadmap
Own informational content roadmap
Build topical authority
Identify content gaps
Work with copywriters
Brief compliance teams
Work with compliance teams
Ensure content meets search intent
Ensure content is legally sound
Support DTC campaigns
Align search strategy
Maximise discoverability
Support Paid Media leads
Maximise cross-channel budget efficiencies
Stay up to date with algorithm changes
Advocate SEO best practices
Conduct localised keyword research
Optimise category pages
Optimise product pages
Increase organic visibility
Increase organic revenue
Identify cannibalisation
Address cannibalisation
Align on category structure
Align on naming conventions
Report on weekly performance
Report on monthly performance
Structure page content
Win featured snippets
Win People Also Ask boxes
Identify question-based search patterns
Optimise for question-based search
Monitor AI Overview appearances
Track brand appearances
Track product name appearances
Flag AI response gaps
Flag AI response opportunities
Stay current with GEO best practices
Contribute to testing framework
How You'll Work.
Team & Collaboration
Work with content teams; Work with trading teams; Work with product teams; Work with performance teams; Collaborate with PR team; Work with agencies; Align with copywriters; Align with creative teams; Align with performance teams; Work with product teams; Work with merchandisers
Communication Scope
Written communication; Brief content; Edit content
Full Job Description
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Role Overview The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes. Key Responsibilities Traditional SEO Facilitate the implementation of our SEO strategy in the UK, recognising market specific nuances Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure Own the organic blog and informational content roadmap to build topical authority Identify content gaps through competitor analysis an
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