Scangroup

Technology

SEOManager

Kenya
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“SEO Manager at Scangroup. Skills: SEO strategies, organic traffic growth, search rankings, technical SEO, keyword research, link-building. Oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings. Developing and implementing SEO initiatives that drive organic traffic, enhance website performance, and strengthen overall digital presence”

What You'll Achieve.

improve a company’s online visibility and search rankings; drive organic traffic; enhance website performance; strengthen overall digital presence; improve search rankings; improve site performance and user experience; monitor SEO performance and growth; achieving KPIs and business objectives; continuous improvement

Industry & Context.

Technology

What They're Looking For.

Must Have

Minimum of 5 years’ demonstrable experience as an SEO Manager or in a similar role, Proven success in developing and executing SEO strategies, Track record of driving significant organic traffic growth and improving search rankings, especially at the local level, understanding of SEO principles, search engine algorithms, and ranking factors, Solid knowledge of technical SEO, including website audits, crawl analysis, and issue resolution, Ability to develop, execute, and monitor keyword rankings using data-driven insights, Understanding of Google Quality Rater Guidelines

What You'll Do.

Oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings

Developing and implementing SEO initiatives that drive organic traffic

enhance website performance

and strengthen overall digital presence

Optimize website content

and technical elements in line with business objectives

Formulate and implement comprehensive SEO strategies aligned with business goals

Conduct keyword research and analysis to identify growth opportunities

Optimize on-page elements such as meta tags

and page speed to improve search rankings

Plan and execute link-building strategies while leveraging approved vendors

Understand client brand messaging and goals

and develop SEO-focused content including keyword lists

and website copywriting

Conduct regular website audits to identify and resolve technical SEO issues

Collaborate with web developers to implement technical enhancements that improve site performance and user experience

Research topics and provide content outlines for writers

incorporating SEO best practices and content strategies

Develop daily routines and insights to monitor SEO performance and growth

Assist in setting KPIs and conducting regular audits and analyses of SEO performance

sharing results and recommendations at a high level

and execute a transparent SEO strategic plan aligned with company goals and metrics

Generate regular reports on key SEO metrics and provide actionable insights for continuous improvement

How You'll Work.

Team & Collaboration

Collaborate with web developers to implement technical enhancements that improve site performance and user experience

Communication Scope

communication skills with the ability to present SEO strategies, insights, and recommendations clearly

Full Job Description

Role Summary The SEO Manager will oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings. This role involves developing and implementing SEO initiatives that drive organic traffic, enhance website performance, and strengthen overall digital presence. The SEO Manager may work independently or lead a team to optimize website content, structure, and technical elements in line with business objectives. Key Responsibilities Formulate and implement comprehensive SEO strategies aligned with business goals. Conduct keyword research and analysis to identify growth opportunities. Optimize on-page elements such as meta tags, content, URL structures, and page speed to improve search rankings. Plan and execute link-building strategies while leveraging approved vendors. Understand client brand messaging and goals, and develop SEO-focused content including keyword lists, blog copy, social media copy, and website copywriting. Conduct regular website audits to identify and resolve technical SEO issues. Collaborate with web developers to implement technical enhancements that improve site performance and user experience. Research topics and provide content outlines for writers, incorporating SEO best practices and content strategies. Develop daily routines and insights to monitor SEO performance and growth. Assist in setting KPIs and conducting regular audits and analyses of SEO performance, sharing results and recommendations at a high level. Develop, manage, monitor, and execute a transparent SEO strategic plan aligned with company goals and metrics. Generate regular reports on key SEO metrics and provide actionable insights for continuous improvement. Role Requirements Experience Minimum of 5 years’ demonstrable experience as an SEO Manager or in a similar role. Proven success in developing and executing SEO strategies. Track record of driving significant organic traffic growth and improving search rankings, especially

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