Iprospect

SEOManager

Santiago, Chile FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“SEO Manager at Iprospect. Skills: SEO strategy, Technical SEO, Content strategy, Client communication. Lead SEO strategy for accounts. Understand client's current position”

What You'll Achieve.

Grow organic channel sustainedly; Increase traffic; Improve visibility; Improve rankings; Impact business; Implement improvements (technical and structural); Increase visibility in generative environments (GEO)

Industry & Context.

Problems you'll solve

Identify gaps; Define roadmap; Evaluate and propose improvements; Detect problems; Translate technical issues into actions; Identify opportunities; Adjust strategy

What They're Looking For.

Must Have

SEO experience (ideally more than 5 years), Experience managing multiple accounts, Domain knowledge in SEO technical, Domain knowledge in web structure, Domain knowledge in content strategy, Ability to move autonomously, Analytical skills, Organizational skills, Prioritization skills, Ability to interact with technical teams, Ability to interact with clients, Functional knowledge of HTML, Functional knowledge of CSS, Functional knowledge of JavaScript

Nice to Have

Experience or interest in artificial intelligence applied to SEO (GEO), Experience or interest in content AI, Experience or interest in process efficiency AI, Willingness to share knowledge, Willingness to propose improvements, Willingness to help optimize work processes

What You'll Do.

Lead SEO strategy for accounts

Understand client's current position

Identify gaps and define growth roadmap

Ensure correct site structure

Evaluate and propose site architecture improvements

Evaluate and propose content organization improvements

Evaluate and propose internal linking improvements

Align site with SEO best practices

Prepare site for scaling

Manage technical SEO improvements

Manage indexation improvements

Manage crawling improvements

Manage canonical tag improvements

Manage duplicate content improvements

Manage 404 error improvements

Manage JavaScript rendering improvements

Manage site performance improvements

Translate technical issues into actions

Track technical implementation

Lead keyword strategy

Identify primary keywords

Identify secondary keywords

Identify semantic keywords

Optimize content for search engines

Optimize content for AI environments

Define content strategy

Ensure content quality

Ensure content coherence

Participate in meetings

Present progress updates

Analyze data (traffic

Identify opportunities

Ensure continuous improvement

Collaborate with internal teams

Seek synergies with other teams

Act as client point of contact for SEO

Communicate strategy and results to clients

Communicate results with business focus

How You'll Work.

Team & Collaboration

Collaborate with SEO editorial team; Collaborate with paid media team; Collaborate with social media team; Collaborate with development teams; Collaborate with technical teams; Collaborate with clients

Communication Scope

Present advances with clarity; Communicate strategy and results clearly; Communicate results with criterion; Communicate results with business focus

Process & Methodology

Lead projects, Coordinate tasks, Prioritize tasks

Full Job Description

Buscamos un SEO Manager que pueda liderar la estrategia orgánica de cuentas clave, combinando mirada estratégica con ejecución real. Este no es un rol solo de planificación: necesitamos a alguien que entienda el negocio, tome decisiones y empuje resultados. **Job Description:** **¿Qué va a hacer en el día a día?** Va a liderar la estrategia SEO de las cuentas, partiendo por entender en profundidad dónde está parado cada cliente. Esto implica realizar auditorías completas que permitan identificar brechas y definir un roadmap claro de crecimiento. Un foco importante del rol es asegurar la correcta estructura del sitio. Se espera que puedas evaluar y proponer mejoras en arquitectura web, organización de contenidos, jerarquías y enlazado interno, asegurando que la base del sitio esté alineada con buenas prácticas SEO y preparada para escalar. En paralelo, va a trabajar fuertemente la capa técnica: levantar y gestionar mejoras relacionadas con indexación, rastreo, canonicals, duplicidades, errores 404, renderizado (incluyendo sitios con JavaScript) y performance. No se trata solo de detectar problemas, sino de bajarlos a acciones concretas y hacer seguimiento con equipos de desarrollo hasta su implementación. También va a liderar la estrategia de keywords, identificando términos principales, secundarios y semánticos, siempre con foco en la intención de búsqueda. Se espera que pueda integrar SEO tradicional con una mirada más actual, optimizando contenidos tanto para buscadores como para entornos de inteligencia artificial (GEO), incluyendo criterios de redacción que favorezcan la aparición en LLMs y AI Overviews. En contenido, deberá tener criterio para definir, optimizar y eventualmente redactar, asegurando calidad y coherencia con la estrategia. El rol también tiene una fuerte componente de gestión: liderar proyectos, coordinar tareas, participar en reuniones y presentar avances con claridad. Va a trabajar constantemente con datos (tráfico, rankings, performance de pág

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