Appian Corporation
Technology
SEOManager
“SEO Manager at Appian Corporation. Skills: Organic visibility strategy, Generative Engine Optimization, Answer Engine Optimization, Third-party ecosystems. Develop organic discovery strategy. Optimize for AI search engines”
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
5+ years of experience in SEO, 5+ years of experience in Digital PR, 5+ years of experience in organic growth, 5+ years of experience in digital marketing, Proven experience developing organic strategies, Understanding of modern SEO principles, Understanding of semantic search, Understanding of schema markup, Understanding of contextual citations, Understanding of AI-driven search behavior, Familiarity with Generative Engine Optimization, Familiarity with Answer Engine Optimization, Hands-on experience optimizing non-traditional search environments, Analytical skills, Bachelor’s degree in Marketing, Bachelor’s degree in Communications, Bachelor’s degree in Information Technology
Nice to Have
Experience in enterprise software marketing, Experience in SaaS marketing, Experience in B2B technology marketing, Experience working with G2, Experience working with Gartner Peer Insights, Experience working with YouTube, Experience working with Reddit, Experience working with Appian Community, Experience working with Quora, Experience working with partner marketplaces, Familiarity with backlink analysis, Familiarity with digital PR strategy, Familiarity with referral analytics, Familiarity with brand authority measurement, Experience partnering with communications teams, Experience partnering with analyst relations teams, Experience partnering with executive thought leadership teams, Experience building reporting frameworks
What You'll Do.
Develop organic discovery strategy
Optimize for AI search engines
Optimize for answer engines
Optimize for traditional search engines
Strengthen off-site brand authority
Acquire contextual citations
Acquire high-quality mentions
Gain strategic third-party visibility
Monitor brand presence
Optimize brand presence
Stay ahead of search trends
Evolve organic visibility strategy
Partner with Strategic Communications
Partner with Public Relations
Maximize search value of editorials
Maximize search value of press releases
Maximize search value of thought leadership
Maximize search value of earned media
Support backlink acquisition
Support brand citation quality
Support referral conversion opportunities
Monitor external content
Ensure brand references are accurate
Ensure brand references are optimized
Ensure brand references are discoverable
Identify high-authority websites
Identify digital publication opportunities
Identify executive profiling opportunities
Lead organic search strategy for YouTube
Optimize YouTube video
Optimize YouTube metadata
Optimize YouTube descriptions
Optimize YouTube playlists
Optimize YouTube channel architecture
Improve visibility across communities
Improve authority across communities
Improve visibility across forums
Improve authority across forums
Partner with creative teams
Partner with content teams
Partner with social media teams
Partner with web teams
Identify rich media optimization opportunities
Identify multi-channel organic growth opportunities
Partner with Alliance Marketing
Partner with Partner Marketing
Optimize visibility across partner websites
Optimize visibility across marketplaces
Optimize visibility across digital ecosystems
Collaborate with Paid Media teams
Collaborate with On-Site SEO teams
Collaborate with Email Marketing teams
Collaborate with Web teams
Collaborate with Content teams
Collaborate with PR teams
Collaborate with Brand teams
Establish performance metrics
Measure off-site brand authority
Measure referral impact
Measure search visibility
Measure third-party discovery performance
Use SEO tools to track performance
Use analytics tools to track performance
Use search visibility tools to track performance
Identify opportunities
Provide actionable reporting
How You'll Work.
Team & Collaboration
Strategic Communications teams; Public Relations teams; Creative teams; Content teams; Social media teams; Web teams; Alliance Marketing teams; Partner Marketing teams; Paid Media teams; On-Site SEO teams; Email Marketing teams; Brand teams
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