Heidi
healthtech
SEOLocalisationSpecialist(EU)
“SEO Localisation Specialist (EU) at Heidi. Skills: SEO Localisation, International SEO, Multilingual SEO. Size organic search opportunities per country and language. Research priority keywords per locale aligned to intent and funnel”
What You'll Achieve.
Driving rapid growth across key international markets; Lay down the multilingual SEO foundations that will fuel our hypergrowth; Building a localised organic growth engine that will scale 10x over the next few years; Shipped results across at least 3 non-English markets; Reduced misrouted sessions and bounce on language switch
Industry & Context.
What They're Looking For.
Must Have
5+ years in international or multilingual SEO with shipped results across at least 3 non-English markets, Expertise in keyword research, SERP analysis, and content prioritization per locale, localisation experience and coordination with local growth managers, Clear written communication and dependable delivery across time zones, Up-to-date with international SEO and localization trends, cross-locale SERP norms, and emerging AI-driven patterns across languages and markets
Nice to Have
Healthcare-related experience or medical background
What You'll Do.
Size organic search opportunities per country and language
Research priority keywords per locale aligned to intent and funnel
Create briefs and style guides
Coordinate with local growth managers to ensure cultural fit and regulatory accuracy
Audit and recommend improvements re: hreflang
language and region selectors
Generate a pipeline for adapting titles
and internal linking per market
Run locale-specific tests eg content types
Build GA4 dashboards per market
How You'll Work.
Team & Collaboration
Working closely with the GTM team and local growth managers; Coordinate with local growth managers; Coordinated local growth manager loops
Communication Scope
Clear written communication
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