SEOLead

As our next SEO Lead, you’ll play a key role in helping us build the UK’s go-to home improvement marketplace. Organic search is one of our most important growth channels, and this role sits right at the heart of it. Reporting into the Head of SEO, you’ll be a critical partner in shaping our SEO strategy - not just executing it - working across technical, content, and off-site authority while helping define how Checkatrade shows up in the next generation of AI-driven search. If you’re energised by a landscape that’s shifting fast, this is your chance to help shape what comes next. FORGET LONG LISTS. HERE’S WHAT YOU’LL ACTUALLY SPEND YOUR TIME ON: - Owning SEO roadmaps across technical, on-page content, and off-site authority - turning strategy into shipped improvements that move the needle on organic growth. - Shaping how Checkatrade shows up in AI-driven search environments - from Google AI Overviews to ChatGPT and Perplexity - building new GEO/AEO capabilities alongside the existing ones. - Running structured experiments: forming hypotheses, testing, documenting outcomes, and sharing learnings with the team rather than moving straight to the next thing. - Working closely with product and engineering to identify, prioritise, and implement technical SEO improvements - from crawl budget and Core Web Vitals to schema and indexation. - Building with AI - using agentic workflows to automate content briefs, bulk analysis, reporting, and technical triage, and raising the bar for how we use AI across SEO and Marketing. - Communicating performance clearly to senior stakeholders and cross-functional partners - translating what’s working (and what isn’t) into decisions that drive the business forward. IT’S NOT ABOUT TICKING EVERY BOX. YOU’LL DO WELL HERE IF YOU BRING: - A solid background in SEO at scale - hands-on technical experience with crawl budget, Core Web Vitals, internal linking, indexation, and schema, alongside a strong grasp of on-page content strategy and search i