Amazon.com Services LLC
Media
SEO/GEOmanager
Neural analysis suggests this role is
optimal for Manager candidates.
“SEO/GEO manager at Amazon.com Services LLC. Skills: SEO, GEO, AI discovery. Develop SEO and GEO strategy. Monitor AI chatbot visibility”
What You'll Achieve.
Grow organic search traffic; Drive business goals; Drive engagement; Drive reach
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
6+ years marketing experience, Experience with Excel or Tableau, 5+ years SEO experience, 4+ years marketing experience, 3+ years SEO reporting experience, 3+ years SEO and data tools experience, Familiarity with LLM surfacing
Nice to Have
Experience leading SEO journalism, Experience with GEO tools, 2+ years content marketing leadership, Experience managing global projects, Product management experience, Proven track record ownership, Excellent verbal communication skills, Excellent written communication skills, Excellent story judgment, Interest in storytelling, Innate curiosity, Ability to take ownership, Work independently
What You'll Do.
Develop SEO and GEO strategy
Monitor AI chatbot visibility
Track AI citations and visibility
Build SEO and GEO reporting
Conduct technical SEO audits
Optimize site infrastructure
Develop content initiatives
Identify keyword opportunities
Understand customer behavior
Develop link building strategies
Develop traffic building strategies
Stay current on trends
How You'll Work.
Team & Collaboration
Cross-functional teams; Editorial teams; Communications teams; Technical teams; Engineering teams; Communications stakeholders
Communication Scope
Communicating results
Process & Methodology
Roadmap planning
Full Job Description
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be responsible for planning, implementing, and managing our search and AI visibility strategy. You will develop and execute strategic SEO and GEO plans, grow organic search traffic, support content creation, and help shape how Amazon News content surfaces across an increasingly AI-driven discovery landscape. This role requires deep search engine optimization knowledge, strong technical SEO expertise, and the ability to work cross-functionally with editorial, communications, and technical teams across a global organization. This person must also be data-driven and be able to develop tactics to drive business goals, engagement, and reach. The ideal candidate is analytical, curious about AI, an effective storyteller, and thinks about content first — diving into data to identify content opportunities and translating insights into actionable editorial guidance. This role is part of the Amazon News team, which sits within Amazon’s Communications & Corporate Responsibility org. Amazon News serves as the first and most trusted source of news and information about Amazon for external audiences. We help customers understand what Amazon is doing globally — from fostering a great workplace and driving innovation to supporting small business and sustainability. We tell the larger story of who Amazon is through compelling content on AboutAmazon.com and our off-platform distribution channels such as our email newsletter. Key job responsibilities • Develop a comprehensive organic SEO and GEO strategy for the global Amazon News website, including a roadmap of initiatives to drive growth. • Monitor and optimize how Amazon News content surfaces in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, including tracking citations and visibility. • Build and maintain SEO and GEO reportin
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