Fulcrum

digital consultancy

SEODirector

Sydney, New South Wales, Australia FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“SEO Director at Fulcrum. Skills: SEO strategy, Client relationship management, Team leadership. Lead and grow a well-established SEO practice. Lead key client relationships”

What You'll Achieve.

Grow a well-established SEO practice; Earn client trust at a senior level; Help the team grow into sharper, more confident practitioners; Help build structured, scalable approaches to AI and multi-engine search

Industry & Context.

digital consultancy
Eligibility Requirements

Eligible to apply for a Working Holiday Visa and can make the move to Sydney in a reasonable timeframe, After a successful probation period, the company will provide a sponsorship visa

What They're Looking For.

Must Have

Strong, well-rounded SEO experience across technical, content and strategic work, A track record of leading teams and developing people, Confidence in senior client conversations, including the uncomfortable ones, Commercial instincts, Genuine curiosity about where search is heading (GEO, AEO, LLM-led discovery), Eligible to apply for a Working Holiday Visa and can make the move to Sydney in a reasonable timeframe

What You'll Do.

Lead and grow a well-established SEO practice

Lead key client relationships

Contribute to pitches and new business

Guide three direct reports

Help shape how the business approaches an evolving search landscape

Lead senior client relationships: QBRs

strategic planning sessions

Provide direction across technical

content and authority-led SEO programmes

Support pitches and new business opportunities

Mentor and develop three direct reports

Help build structured

scalable approaches to AI and multi-engine search

How You'll Work.

Team & Collaboration

Collaborate with paid media, analytics, content and outreach teams on integrated client engagements

Communication Scope

Senior client conversations

Full Job Description

This one's for you if you're based in the UK and ready for a change We know how this goes. You're scrolling LinkedIn somewhere between a packed Tube and a grey London afternoon, and something makes you stop. Maybe you've been thinking about Australia for a while. Maybe you've been dreaming of swapping your morning commute for a sunrise swim. Either way, you're not alone. A few people on the team made exactly this move. They saw a job ad, had a conversation, and within a few weeks they were landing in Sydney. People from all over Europe who decided the timing felt right, and the business has gotten pretty good at making that transition as smooth as possible. We're partnering with an independent digital consultancy of around 50 specialists based in Sydney. They work across SEO, paid media, content, analytics and digital strategy for a mix of Australian and North American clients, from global household names to ambitious scale-ups. SEO is genuinely central to what they do, not an afterthought. The Role As SEO Director, you'll lead and grow a well-established SEO practice. This is a senior, strategic role, not a heads-down execution job. The team is technically strong and well-established. What they need now is someone who can bring strategic direction, earn client trust at a senior level, and help the team grow into sharper, more confident practitioners. You'll lead key client relationships, contribute to pitches and new business, guide three direct reports, and help shape how the business approaches an evolving search landscape, including GEO, AEO and AI visibility across ChatGPT, Gemini and beyond. In short: guide the team, earn client trust, shape the future of SEO at a consultancy where SEO actually has a seat at the table What You'll Do - Lead senior client relationships: QBRs, escalations, strategic planning sessions - Provide direction across technical, content and authority-led SEO programmes - Support pitches and new business opportunities - Mentor and develop

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