Fulcrum
digital consultancy
SEODirector
Neural analysis suggests this role is
optimal for Director candidates.
“SEO Director at Fulcrum. Skills: SEO strategy, Client relationship management, Team leadership. Lead and grow a well-established SEO practice. Lead key client relationships”
What You'll Achieve.
Grow a well-established SEO practice; Earn client trust at a senior level; Help the team grow into sharper, more confident practitioners; Help build structured, scalable approaches to AI and multi-engine search
Industry & Context.
Eligible to apply for a Working Holiday Visa and can make the move to Sydney in a reasonable timeframe, After a successful probation period, the company will provide a sponsorship visa
What They're Looking For.
Must Have
Strong, well-rounded SEO experience across technical, content and strategic work, A track record of leading teams and developing people, Confidence in senior client conversations, including the uncomfortable ones, Commercial instincts, Genuine curiosity about where search is heading (GEO, AEO, LLM-led discovery), Eligible to apply for a Working Holiday Visa and can make the move to Sydney in a reasonable timeframe
What You'll Do.
Lead and grow a well-established SEO practice
Lead key client relationships
Contribute to pitches and new business
Guide three direct reports
Help shape how the business approaches an evolving search landscape
Lead senior client relationships: QBRs
strategic planning sessions
Provide direction across technical
content and authority-led SEO programmes
Support pitches and new business opportunities
Mentor and develop three direct reports
Help build structured
scalable approaches to AI and multi-engine search
How You'll Work.
Team & Collaboration
Collaborate with paid media, analytics, content and outreach teams on integrated client engagements
Communication Scope
Senior client conversations
Full Job Description
This one's for you if you're based in the UK and ready for a change We know how this goes. You're scrolling LinkedIn somewhere between a packed Tube and a grey London afternoon, and something makes you stop. Maybe you've been thinking about Australia for a while. Maybe you've been dreaming of swapping your morning commute for a sunrise swim. Either way, you're not alone. A few people on the team made exactly this move. They saw a job ad, had a conversation, and within a few weeks they were landing in Sydney. People from all over Europe who decided the timing felt right, and the business has gotten pretty good at making that transition as smooth as possible. We're partnering with an independent digital consultancy of around 50 specialists based in Sydney. They work across SEO, paid media, content, analytics and digital strategy for a mix of Australian and North American clients, from global household names to ambitious scale-ups. SEO is genuinely central to what they do, not an afterthought. The Role As SEO Director, you'll lead and grow a well-established SEO practice. This is a senior, strategic role, not a heads-down execution job. The team is technically strong and well-established. What they need now is someone who can bring strategic direction, earn client trust at a senior level, and help the team grow into sharper, more confident practitioners. You'll lead key client relationships, contribute to pitches and new business, guide three direct reports, and help shape how the business approaches an evolving search landscape, including GEO, AEO and AI visibility across ChatGPT, Gemini and beyond. In short: guide the team, earn client trust, shape the future of SEO at a consultancy where SEO actually has a seat at the table What You'll Do - Lead senior client relationships: QBRs, escalations, strategic planning sessions - Provide direction across technical, content and authority-led SEO programmes - Support pitches and new business opportunities - Mentor and develop
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