REPA GROUP
Distributor for spare parts in gastronomy, large kitchens, refrigeration technology
SEOContentSpecialist(m/f/d)
Neural analysis suggests this role is
optimal for mid candidates.
“SEO Content Specialist (m/f/d) at REPA GROUP. Skills: SEO Content Creation, Expert-level Content Development, AI Content Optimization. Creating deep, authoritative, expert-level content. Positioning REPA as a trusted source for food service equipment and spare parts”
What You'll Achieve.
Clear improvement in visibility for high‑intent, expert topics; Increased presence in featured snippets and AI‑generated answers; Creation of a recognizable “knowledge layer” around REPA / Gastrotiger; Internal trust from technicians and experts in content accuracy
Industry & Context.
Problem-solution content development
What They're Looking For.
Must Have
Experience in SEO‑driven content creation (1-3 years), Proven ability to write long‑form, in‑depth, expert‑level content, Excellent ability to explain complex topics clearly, Understanding of search intent, Natural curiosity for technical and industrial subjects, Ability to quickly absorb and synthesize complex product and mechanical knowledge, Initial experience / familiarity with GEO (Generative Engine Optimization), Must think like an educator of technical topics, Confident use of AI tools (ChatGPT, Perplexity, Copilot, Claude, etc.), Understanding how AI systems retrieve, combine, and summarize content, Ability to design content with AI consumption in mind, not just keyword density, Structured, methodical thinker, Self‑driven learner, Comfortable collaborating with technicians and experts, Pride in producing content that genuinely helps users, Fluent English, written at high professional level, Must be able to navigate in a multi-lingual environment
Nice to Have
Technical, education and industry experience is a plus (but not required), Native level language skills in Italian, German, Spanish or French preferred
What You'll Do.
Positioning REPA as a trusted source for food service equipment and spare parts
Translating technical expertise into clear
Ensuring visibility across both traditional search and AI-driven experiences
Developing expert content such as "How-to" explanations
maintenance and replacement guides
buying and compatibility guides
Structuring content according to SEO and GEO principles
Building topic clusters and internal content ecosystems
Defining content hierarchies
Ensuring content is indexable and reusable
Ensuring consistency of terminology
Reviewing and upgrading existing content
Experimenting with formats that perform best in AI answers
How You'll Work.
Team & Collaboration
Works closely with in-house product experts, OEM owners and category managers; Collaborates with sales and customer care; Works with colleagues from PT UK and PTA to re-use content within the group; Collaborates with external OEM partners and experts; Collaborates with Technical SEO (E-commerce team); Comfortable collaborating with technicians and experts
Communication Scope
Excellent ability to explain complex topics clearly
Full Job Description
Wir sind die REPA Deutschland GmbH , Teil der REPA-Gruppe – Europas führender Distributor für Ersatzteile in der Gastronomie, Großküche, Kältetechnik und mehr. Mit über 95.000 Artikeln von mehr als 2.000 Herstellern bieten wir das größte Sortiment am Markt. Unsere 6 Lager in Europa, 9 Standorte und über 1.000 Mitarbeitenden garantieren schnellen und zuverlässigen Service. Noch mehr Power gibt’s durch unsere Zugehörigkeit zu Parts Town , dem amerikanischen Marktführer im High-Tech-Ersatzteilvertrieb. Gemeinsam sorgen wir dafür, dass alles läuft – ob Kaffeemaschine, Kühlschrank oder Kombidämpfer. Arbeitsort: Bergkirchen | Ab Ende 2027: Unterschleißheim Unser SEO Content Specialist (mw/d) ist verantwortlich für die Erstellung fundierter, fachlich hochwertiger Inhalte auf Expertenniveau, die REPA als vertrauenswürdige Quelle für Foodservice-Equipment und Ersatzteile positionieren – für Menschen, Suchmaschinen und KI-Antwortsysteme gleichermaßen, im Einklang mit den Prinzipien von SEO und GEO (Generative Engine Optimization). Diese Rolle geht weit über das Schreiben von Produkttexten oder Marketinginhalten hinaus. Ihre Kernaufgabe besteht darin, unsere Branche in der Tiefe zu verstehen und dieses Fachwissen in klare, faktenbasierte, strukturierte Inhalte zu übersetzen, die von Suchmaschinen und KI-Systemen zuverlässig ausgespielt, zusammengefasst und empfohlen werden können – und so eine starke Sichtbarkeit sowohl in der klassischen Suche als auch in KI-gestützten Anwendungen sicherstellen. ---------------------------------------------------------------------------------------------------------------------------------------- We are REPA Deutschland GmbH , part of the REPA Group – Europe’s leading distributor for spare parts in gastronomy, large kitchens, refrigeration technology, and more. With over 85,000 items from more than 2,000 manufacturers, we offer the largest range on the market. Our 6 warehouses in Europe, 9 locations, and over 1,000 employees guarantee fast an
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