Gorgias
Product & Design
SEO&AEOStrategist
“SEO & AEO Strategist at Gorgias. Skills: SEO, AEO, Content strategy, AI optimization. Turn content into scalable system. Ensure content is indexable”
What You'll Achieve.
Drive primary KPIs; Maintain Gorgias's ecommerce moat; Close gaps on generic support topics; Optimize for AI-powered search experiences; Operate programmatic SEO at scale; Build topic clusters and authority; Optimize existing content for ranking and AI inclusion; Report on the full KPI framework; Surface actionable insights
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
3–6+ years in SEO, 3–6+ years in organic growth, 3–6+ years in search marketing, Hands-on AirOps/Profound experience, Able to walk through SEO/AEO project end-to-end, Able to walk through project revenue impact, Technical SEO fundamentals, Experience optimizing for AI assistants, Experience optimizing for LLM-driven platforms, Familiarity with AI search ecosystems, Familiarity with zero-click search trends, Proficient in Ahrefs, Proficient in SEMrush, Proficient in Screaming Frog, Proficient in GSC, Proficient in GA4
What You'll Do.
Turn content into scalable system
Ensure content is indexable
Ensure content is retrievable
Ensure content is quotable by AI
Own AirOps + Profound stack
Bridge collaboration between Demand Gen
Bridge collaboration with GTM
Track and optimize AEO measurement set
Drive mention rate KPI
Drive Share of Voice KPI
Drive citation rate KPI
Drive first-mention rate KPI
Drive prompt sentiment KPI
Maintain ecommerce moat
Close gaps on generic support topics
Structure content for featured snippets
Structure content for knowledge panels
Structure content for AI summaries
Optimize for AI-powered search
Develop entity-based SEO strategies
Develop semantic search strategies
Implement structured data
Refine structured data
Own and execute on-page SEO
Own and execute off-page SEO
Own and execute technical SEO
Implement LLM-ready schema markup
Operate programmatic SEO at scale
Build internal linking automation
Optimize site architecture
Partner with engineering on Core Web Vitals
Partner with engineering on indexing
Partner with engineering on technical improvements
Partner with content marketing
Partner with product marketing
Build high-performing content
Build intent-driven content
Build authority around key themes
Optimize existing content for ranking
Optimize existing content for AI inclusion
Define guidelines for AI-friendly content
Define guidelines for citation-worthy content
Run experiments on content formats
Run experiments on schema
Run experiments on AI visibility tactics
Report on KPI framework
Surface actionable insights
Operate against AEO pipeline metrics
Operate against mention rate metrics
Operate against Share of Voice metrics
Operate against prompt sentiment metrics
Operate against citation rate metrics
Operate against page-AEO score metrics
Operate against $ pipeline metrics
How You'll Work.
Team & Collaboration
Collaboration between Demand Gen; Collaboration with GTM; Partner with content marketing; Partner with product marketing; Partner with engineering
Applying for this SEO & AEO Strategist role?
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