Gorgias
Product & Design
SEO&AEOStrategist
“SEO & AEO Strategist at Gorgias. Skills: Answer Engine Optimization, Search Engine Optimization, Content strategy, AI search optimization. Track AEO measurement set. Optimize against AEO measurement set”
What You'll Achieve.
Drive primary KPIs; Maintain Gorgias's ecommerce moat; Close gaps on generic support topics; Optimize for AI-powered search experiences; Operate programmatic SEO at scale; Build topic clusters and authority; Optimize existing content for ranking and AI answer inclusion; Define guidelines for AI-friendly, citation-worthy content; Report on the full KPI framework; Surface actionable insights
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
3–6+ years in SEO, 3–6+ years in organic growth, 3–6+ years in search marketing, Hands-on AirOps/Profound experience, Able to walk through SEO/AEO project end-to-end, Able to walk through project revenue impact, Technical SEO fundamentals, Experience optimizing for AI assistants, Experience optimizing for LLM-driven platforms, Familiarity with AI search ecosystems, Familiarity with zero-click search trends, Proficient in Ahrefs, Proficient in SEMrush, Proficient in Screaming Frog, Proficient in GSC, Proficient in GA4
What You'll Do.
Track AEO measurement set
Optimize against AEO measurement set
Drive mention rate KPIs
Drive Share of Voice KPIs
Drive citation rate KPIs
Drive first-mention rate KPIs
Drive prompt sentiment KPIs
Maintain ecommerce moat
Close gaps on generic support topics
Structure content for featured snippets
Structure content for knowledge panels
Structure content for AI summaries
Optimize for AI-powered search experiences
Develop entity-based SEO strategies
Develop semantic search strategies
Implement structured data
Refine structured data
Execute SEO strategies
Implement LLM-ready schema markup
Operate programmatic SEO at scale
Build internal linking automation
Optimize site architecture
Partner with engineering on Core Web Vitals
Partner with engineering on indexing
Partner with engineering on technical improvements
Partner with content marketing
Partner with product marketing
Build high-performing content
Build intent-driven content
Build authority around key themes
Optimize existing content for ranking
Optimize existing content for AI answer inclusion
Define guidelines for AI-friendly content
Define guidelines for citation-worthy content
Run experiments on content formats
Run experiments on schema
Run experiments on AI visibility tactics
Report on KPI framework
Surface actionable insights
Operate against AEO pipeline metrics
Operate against mention rate metrics
Operate against Share of Voice metrics
Operate against prompt sentiment metrics
Operate against citation rate metrics
Operate against page-AEO score metrics
Operate against $ pipeline metrics
Turn content into scalable system
Ensure content is indexable
Ensure content is retrievable
Ensure content is quotable by AI systems
Own AirOps + Profound stack
Bridge collaboration between Demand Gen
Bridge collaboration between GTM
How You'll Work.
Team & Collaboration
Collaboration between Demand Gen; Collaboration between GTM; Partner with content marketing; Partner with product marketing; Partner with engineering
Applying for this SEO & AEO Strategist role?
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