Gorgias

Product & Design

SEO&AEOStrategist

CA$75–105k ~AI est. Toronto, Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“SEO & AEO Strategist at Gorgias. Skills: SEO, AEO, Content strategy, AI optimization. Turn content into scalable system. Ensure content is indexable”

What You'll Achieve.

Drive primary KPIs; Maintain Gorgias's ecommerce moat; Close gaps on generic support topics; Optimize for AI-powered search experiences; Operate programmatic SEO at scale; Build topic clusters and authority; Optimize existing content for ranking and AI inclusion; Report on the full KPI framework; Surface actionable insights

Industry & Context.

Product & Design
Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

3–6+ years in SEO, 3–6+ years in organic growth, 3–6+ years in search marketing, Hands-on AirOps/Profound experience, Able to walk through SEO/AEO project end-to-end, Able to walk through project revenue impact, Technical SEO fundamentals, Experience optimizing for AI assistants, Experience optimizing for LLM-driven platforms, Familiarity with AI search ecosystems, Familiarity with zero-click search trends, Proficient in Ahrefs, Proficient in SEMrush, Proficient in Screaming Frog, Proficient in GSC, Proficient in GA4

What You'll Do.

Turn content into scalable system

Ensure content is indexable

Ensure content is retrievable

Ensure content is quotable by AI

Own AirOps + Profound stack

Bridge collaboration between Demand Gen

Bridge collaboration with GTM

Track and optimize AEO measurement set

Drive mention rate KPI

Drive Share of Voice KPI

Drive citation rate KPI

Drive first-mention rate KPI

Drive prompt sentiment KPI

Maintain ecommerce moat

Close gaps on generic support topics

Structure content for featured snippets

Structure content for knowledge panels

Structure content for AI summaries

Optimize for AI-powered search

Develop entity-based SEO strategies

Develop semantic search strategies

Implement structured data

Refine structured data

Own and execute on-page SEO

Own and execute off-page SEO

Own and execute technical SEO

Implement LLM-ready schema markup

Operate programmatic SEO at scale

Build internal linking automation

Optimize site architecture

Partner with engineering on Core Web Vitals

Partner with engineering on indexing

Partner with engineering on technical improvements

Partner with content marketing

Partner with product marketing

Build high-performing content

Build intent-driven content

Build authority around key themes

Optimize existing content for ranking

Optimize existing content for AI inclusion

Define guidelines for AI-friendly content

Define guidelines for citation-worthy content

Run experiments on content formats

Run experiments on schema

Run experiments on AI visibility tactics

Report on KPI framework

Surface actionable insights

Operate against AEO pipeline metrics

Operate against mention rate metrics

Operate against Share of Voice metrics

Operate against prompt sentiment metrics

Operate against citation rate metrics

Operate against page-AEO score metrics

Operate against $ pipeline metrics

How You'll Work.

Team & Collaboration

Collaboration between Demand Gen; Collaboration with GTM; Partner with content marketing; Partner with product marketing; Partner with engineering

Full Job Description

We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: - Quality: conversations that feel authentic and on-brand. - Experience: effortless shopping from chat to checkout. - Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real. OVERVIEW We're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines. You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a strong point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound. WHAT YOU'LL OWN - Turning content into a scalable, structured system instead of one-off assets - Ensuring content is indexable, retrievable, and quotable by AI systems - Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring) - Bridging collaboration between Demand Gen and GTM RESPONSIBILITIES (1) Answer Engine Optimization (AEO) - Track and optimize against our 500-promp

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