Gorgias
Product & Design
SEO&AEOStrategist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“SEO & AEO Strategist at Gorgias. Skills: Answer Engine Optimization, Search Engine Optimization, Content strategy, AI search optimization. Track AEO measurement set. Optimize against AEO measurement set”
What You'll Achieve.
Drive primary KPIs; Maintain Gorgias's ecommerce moat; Close gaps on generic support topics; Optimize for AI-powered search experiences; Operate programmatic SEO at scale; Build topic clusters and authority; Optimize existing content for ranking and AI answer inclusion; Define guidelines for AI-friendly, citation-worthy content; Report on the full KPI framework; Surface actionable insights
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
3–6+ years in SEO, 3–6+ years in organic growth, 3–6+ years in search marketing, Hands-on AirOps/Profound experience, Able to walk through SEO/AEO project end-to-end, Able to walk through project revenue impact, Technical SEO fundamentals, Experience optimizing for AI assistants, Experience optimizing for LLM-driven platforms, Familiarity with AI search ecosystems, Familiarity with zero-click search trends, Proficient in Ahrefs, Proficient in SEMrush, Proficient in Screaming Frog, Proficient in GSC, Proficient in GA4
What You'll Do.
Track AEO measurement set
Optimize against AEO measurement set
Drive mention rate KPIs
Drive Share of Voice KPIs
Drive citation rate KPIs
Drive first-mention rate KPIs
Drive prompt sentiment KPIs
Maintain ecommerce moat
Close gaps on generic support topics
Structure content for featured snippets
Structure content for knowledge panels
Structure content for AI summaries
Optimize for AI-powered search experiences
Develop entity-based SEO strategies
Develop semantic search strategies
Implement structured data
Refine structured data
Execute SEO strategies
Implement LLM-ready schema markup
Operate programmatic SEO at scale
Build internal linking automation
Optimize site architecture
Partner with engineering on Core Web Vitals
Partner with engineering on indexing
Partner with engineering on technical improvements
Partner with content marketing
Partner with product marketing
Build high-performing content
Build intent-driven content
Build authority around key themes
Optimize existing content for ranking
Optimize existing content for AI answer inclusion
Define guidelines for AI-friendly content
Define guidelines for citation-worthy content
Run experiments on content formats
Run experiments on schema
Run experiments on AI visibility tactics
Report on KPI framework
Surface actionable insights
Operate against AEO pipeline metrics
Operate against mention rate metrics
Operate against Share of Voice metrics
Operate against prompt sentiment metrics
Operate against citation rate metrics
Operate against page-AEO score metrics
Operate against $ pipeline metrics
Turn content into scalable system
Ensure content is indexable
Ensure content is retrievable
Ensure content is quotable by AI systems
Own AirOps + Profound stack
Bridge collaboration between Demand Gen
Bridge collaboration between GTM
How You'll Work.
Team & Collaboration
Collaboration between Demand Gen; Collaboration between GTM; Partner with content marketing; Partner with product marketing; Partner with engineering
Full Job Description
We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: - Quality: conversations that feel authentic and on-brand. - Experience: effortless shopping from chat to checkout. - Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real. OVERVIEW We're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines. You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a strong point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound. WHAT YOU'LL OWN - Turning content into a scalable, structured system instead of one-off assets - Ensuring content is indexable, retrievable, and quotable by AI systems - Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring) - Bridging collaboration between Demand Gen and GTM RESPONSIBILITIES (1) Answer Engine Optimization (AEO) - Track and optimize against our 500-promp
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