SeniorWriter

ABOUT MOTORWAY Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better. ABOUT THE ROLE We’re looking for a Senior Writer to join our Creative Studio and shape how Motorway communicates across every single touchpoint. This is a unique dual-audience role: you will write for both car sellers (B2C) and our car dealer network (B2B), reporting directly to the Head of Creative. You’ll operate across the full creative and editorial spectrum - crafting everything from brand campaigns, social and CRM flows to longer-form articles, in-product copy, sales and internal collateral. You’ll be a talented writer who can translate complex topics (UK car ownership, EV adoption, and live auction dynamics) into clear, compelling narratives. Additionally, you will be the editor for AI-assisted content, ensuring our content scales without losing its edge. WHAT YOU'LL DO - Execute across the funnel: Concept, write and edit copy for the entire end-to-end user journey - including brand campaigns, web/app, email, performance marketing, and B2B collateral. - Steward the Motorway voice: Maintain, evolve, and enforce Motorway’s brand voice guidelines so we sound distinct and consistent across all channels. - Coordinate copy across the end-to-end experience. Partner cross-functionally with Marketing, Product, CRM, and Operations to turn messaging into a coherent, seamless customer experience. - Lead on long-form and editorial content. Articles, thought leadership, and community (Reddit, Meta) content th