Jll
real estate
SeniorWebinarTechnologySpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Webinar Technology Specialist at Jll. Skills: Webinar platforms, Platform integration, Technical setup, Event hosting. Serve as strategic advisor for webinar initiatives. Guide platform selection based on objectives”
Industry & Context.
Analytical skills; Troubleshooting common A/V issues
What They're Looking For.
Must Have
Minimum of 5 years of experience in digital marketing, marketing operations, demand generation, or a related B2B marketing environment, Proficiency in leading webinar platforms such as Zoom Webinars, ON24, GoToWebinar, Webex Events, or Microsoft Teams Live Events with understanding of platform-specific features, limitations, and best practices, Proven experience integrating webinar platforms with CRM systems (Salesforce, HubSpot, Dynamics), marketing automation platforms (Marketo, Eloqua, Pardot), and analytics tools with understanding of API connections and data flow, Excellent verbal and written communication skills in English for communicating with internal teams and stakeholders, analytical skills with ability to analyze webinar performance metrics including registration-to-attendance rates, engagement metrics, drop-off points, and conversion data, Understanding of streaming protocols, bandwidth requirements, audio/video codecs, and troubleshooting common A/V issues, Ability to build automated workflows for registration confirmations, reminders, follow-up sequences, and lead nurturing using marketing automation tools, Bachelor's degree in marketing, business, or related field
Nice to Have
Understanding of GDPR, CCPA, and data privacy regulations for handling attendee information and consent management across international webinars, Experience implementing tracking pixels, UTM parameters, and custom event tracking with familiarity in Google Analytics, Google Tag Manager, or similar analytics platforms, Demonstrated ability to calculate and report on webinar ROI, cost-per-lead, cost-per-acquisition, and other financial metrics that demonstrate program value, Experience designing and analyzing A tests for registration pages, email sequences, webinar formats, and engagement tactics to continuously improve results, Proven track record of vendor management skills in evaluating, negotiating with, and managing relationships with webinar platform providers and technical service vendors, Familiarity with professional broadcasting equipment and software for enhanced production quality
What You'll Do.
Serve as strategic advisor for webinar initiatives
Guide platform selection based on objectives
Own end-to-end technical setup for events
Develop and implement testing protocols
Collaborate with content teams and marketers
Provide professional hosting and moderation services
Deliver real-time technical support
Manage audience engagement through polls
Deploy automated follow-up sequences
Generate comprehensive performance analytics
Develop operational playbooks and quality standards
Provide leadership and oversight to specialists
Coordinate post-event content repurposing
How You'll Work.
Team & Collaboration
Work across marketing, sales, product teams, and executives; Leverage collaborative spirit across the globe
Communication Scope
Excellent verbal and written communication skills in English
Full Job Description
**JLL empowers you to shape a brighter way**. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. ## What this job involves: As a Senior Specialist in Digital Marketing at JLL, you'll serve as the central owner of our webinars channel, combining strategic consultation with hands-on technical expertise to deliver high-impact virtual events that drive engagement and business results. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees, and in this role, you'll be instrumental in how we connect, communicate, and create value through digital experiences. You'll provide strategic guidance on platform selection and integration while maintaining direct involvement in critical webinar operations, from technical setup and configuration through day-of-event hosting and post-event optimization. What sets JLL apart is our culture of collaboration, locally and across the globe, and you'll leverage that collaborative spirit as you work across marketing, sales, product teams, and executives to establish operational excellence and governance for this vital channel. This position offers the opportunity to shape how JLL leverages webinars as a core marketing and communication tool while providing leadership and oversight to other technical specialists supporting webinar operations. ## What your day-to-day will look like: * Serve as the strategic advisor for webinar initiatives across the organization, guiding platform selection based on event objectives, audience size, an
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