Jll
real estate
SeniorWebinarTechnologySpecialist
“Senior Webinar Technology Specialist at Jll. Skills: Webinar platforms, Platform integration, Technical setup, Event hosting. Serve as strategic advisor for webinar initiatives. Guide platform selection based on objectives”
Industry & Context.
Analytical skills; Troubleshooting common A/V issues
What They're Looking For.
Must Have
Minimum of 5 years of experience in digital marketing, marketing operations, demand generation, or a related B2B marketing environment, Proficiency in leading webinar platforms such as Zoom Webinars, ON24, GoToWebinar, Webex Events, or Microsoft Teams Live Events with understanding of platform-specific features, limitations, and best practices, Proven experience integrating webinar platforms with CRM systems (Salesforce, HubSpot, Dynamics), marketing automation platforms (Marketo, Eloqua, Pardot), and analytics tools with understanding of API connections and data flow, Excellent verbal and written communication skills in English for communicating with internal teams and stakeholders, analytical skills with ability to analyze webinar performance metrics including registration-to-attendance rates, engagement metrics, drop-off points, and conversion data, Understanding of streaming protocols, bandwidth requirements, audio/video codecs, and troubleshooting common A/V issues, Ability to build automated workflows for registration confirmations, reminders, follow-up sequences, and lead nurturing using marketing automation tools, Bachelor's degree in marketing, business, or related field
Nice to Have
Understanding of GDPR, CCPA, and data privacy regulations for handling attendee information and consent management across international webinars, Experience implementing tracking pixels, UTM parameters, and custom event tracking with familiarity in Google Analytics, Google Tag Manager, or similar analytics platforms, Demonstrated ability to calculate and report on webinar ROI, cost-per-lead, cost-per-acquisition, and other financial metrics that demonstrate program value, Experience designing and analyzing A tests for registration pages, email sequences, webinar formats, and engagement tactics to continuously improve results, Proven track record of vendor management skills in evaluating, negotiating with, and managing relationships with webinar platform providers and technical service vendors, Familiarity with professional broadcasting equipment and software for enhanced production quality
What You'll Do.
Serve as strategic advisor for webinar initiatives
Guide platform selection based on objectives
Own end-to-end technical setup for events
Develop and implement testing protocols
Collaborate with content teams and marketers
Provide professional hosting and moderation services
Deliver real-time technical support
Manage audience engagement through polls
Deploy automated follow-up sequences
Generate comprehensive performance analytics
Develop operational playbooks and quality standards
Provide leadership and oversight to specialists
Coordinate post-event content repurposing
How You'll Work.
Team & Collaboration
Work across marketing, sales, product teams, and executives; Leverage collaborative spirit across the globe
Communication Scope
Excellent verbal and written communication skills in English
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