SeniorWebflowDesigner

**About LawnStarter** LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services. **About Growth at LawnStarter** Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows. **The Role** You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move. You'll start with Home Gnome, building it right from the ground up in Webflow. From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow design system. This is a chance to define how all four brands show up on the web. **The three Growth team roles you'll work with most closely** The Designer, Technical Growth Manager, and CRO Specialist are three peers on the Growth team — one tight unit, not three separate orgs. The work runs as a constant collaboration, with the design loop iterating on every test result: * **You (Senior Webflow Designer)** — design the foundation: page templates, page architecture, the component library and design system, interactions and