SeniorWebDeveloper

## Accountabilities Develop, customize, and maintain Shopify storefronts, landing pages, and user experiences designed to optimize customer acquisition and conversion. Build and enhance Shopify themes using modern architecture, including Liquid, Online Store 2.0, sections, blocks, metafields, and custom functionality. Collaborate with marketing and creative stakeholders to launch high-converting landing pages and growth-focused website initiatives. Design, implement, and analyze A/B tests and experimentation programs to improve conversion rates, user engagement, and revenue performance. Continuously optimize product pages, collection pages, checkout experiences, and conversion pathways based on performance data and user behavior insights. Improve website speed, Core Web Vitals, and overall technical performance across desktop and mobile devices. Ensure mobile-first usability, accessibility, and responsive design best practices are consistently applied. Implement and maintain robust analytics and tracking infrastructures, ensuring accurate attribution and performance measurement across the customer journey. Manage integrations and configurations for analytics and marketing technologies, including Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM). Troubleshoot technical issues, maintain clean and scalable codebases, and contribute to ongoing platform enhancements and optimization initiatives. Requirements Minimum of 5 years of professional web development experience with a strong focus on e-commerce platforms. Proven success developing, optimizing, and scaling Shopify stores, particularly within direct-to-consumer (DTC) environments. Expert-level proficiency in Shopify development, including Liquid, Online Store 2.0, theme architecture, sections, blocks, and metafields. Strong technical expertise in HTML, CSS, and Vanilla JavaScript. Demonstrated experience implementing conversion rate optimization (CRO) strategies, A/B testing