Willow
Healthcare
SeniorWebDesigner
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Web Designer at Willow. Skills: Interface design, Visual design, Design systems, Web design. Design high-converting landing pages. Maintain brand consistency”
What You'll Achieve.
High-impact digital experiences; Performance-driven digital experiences; Conversion-focused web experiences; Measurable conversion outcomes
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years web/digital design experience, Experience designing for marketing and growth, Hands-on experience designing ecommerce flows, Experience running or designing for A tests, Expert-level Figma, Advanced proficiency in Adobe Creative Suite, Graphic design fundamentals, Deep understanding of responsive/adaptive design, Working knowledge of HTML/CSS fundamentals, Familiarity with WCAG accessibility standards, Experience building and maintaining scalable design systems, Written and verbal communication, Comfortable receiving and incorporating feedback, Self-directed and proactive, Commercially minded, Detail-oriented, High standards for craft and polish, Comfortable working in a fast-paced environment, Collaborative, low-ego, Able to disagree constructively
Nice to Have
Experience in health, wellness, telehealth, Familiarity with compliance-aware design, Hands-on Webflow experience, Motion design skills, Experience designing for paid social ad formats, Familiarity with analytics tools, Understanding of SEO principles, Experience partnering with copywriters, Previous agency background, In-house experience
What You'll Do.
Design high-converting landing pages
Maintain brand consistency
Produce creative assets
Translate marketing strategy
Conduct user research
Analyze performance data
Hypothesize and design A tests
Create interactive prototypes
Design polished interfaces
Iterate based on data
Iterate based on feedback
Ensure designs meet accessibility standards
Stay current on inclusive design practices
Build scalable design systems
Maintain scalable design systems
Deliver clean design handoffs
Work closely with developers
Work closely with PMs
Work closely with marketers
Work closely with stakeholders
Lead design discussions
Own decisions end-to-end
Stay current on design trends
Stay current on web trends
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; Product teams; Developers; PMs; Marketers; Stakeholders
Communication Scope
Articulate design rationale
Process & Methodology
Design handoffs
Full Job Description
About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: We’re looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints. Responsibilities: Marketing & Visual Design — Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives. UX, Research & Strategy — Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals. UI Design & Prototyping — Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback. Usability, Accessibility & Inclusivity — Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices. Design Systems & Documentation — Building
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