Zopa
Finance
SeniorWebContentManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Web Content Manager at Zopa. Skills: web content management, SEO, content optimization, data-driven decision making. write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys. partner with SEO and GEO specialists to improve visibility across search engines and large language models”
What You'll Achieve.
improve visibility across search engines and large language models; improve page performance; drive action; improve web-to-app journeys and customer conversion; think about outcomes, not just outputs; care deeply about performance
Industry & Context.
identify opportunities and improve page performance; simplify, consolidate or optimise existing website content
option of working from abroad for up to 120 days a year
What They're Looking For.
Must Have
excellent writer and editor with editorial judgement, portfolio of high-performing web content, comfortable using data to make decisions, hands-on experience with GA4 and behavioural analytics tools like Hotjar, understand how web content drives acquisition and conversion, familiar with SEO principles, excited by the evolution of AI-driven discovery and GEO, think about outcomes, not just outputs, care deeply about performance, confident working cross-functionally with product, engineering, marketing and design teams, comfortable challenging briefs and operating in a fast-moving environment, experience working in B2C environments, ideally within high-consideration service businesses, happy in a hands-on Senior IC role with a high level of autonomy
Nice to Have
experience working in high-consideration service businesses
What You'll Do.
improve and optimise web content across the Zopa website
including landing pages
support pages and acquisition journeys
partner with SEO and GEO specialists to improve visibility across search engines and large language models
AppsFlyer and BI dashboards to identify opportunities and improve page performance
create and optimise landing pages for both organic and paid traffic
brief design and creative teams on new CMS modules
imagery and content structures
audit and improve existing website content
identifying opportunities to simplify
consolidate or optimise
How You'll Work.
Team & Collaboration
partner with SEO and GEO specialists; work closely with product, engineering, product marketing, design and brand teams; confident working cross-functionally with product, engineering, marketing and design teams
Full Job Description
## Description Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife The team: Zopa has almost 2 million customers and is growing fast as a multi-product bank. Our mission is to become the home of money for our customers, helping people make better decisions about their finances while delivering on our Better Banking All Round promise. As we scale our current account proposition, Biscuit, organic acquisition is becoming increasingly important. Our website is evolving into a key growth channel, supporting both traditional search and emerging AI-driven discovery through platforms like ChatGPT and Perplexity. This role sits at the intersection of content, growth and the future of search. You’ll help shape how customers discover Zopa, and make sure that when they land on our website, the experience is clear, engaging and designed to drive action. ## A day in the life You’ll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys. You’ll partner wit
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