Plotline
AI startup
SeniorVisualandBrandDesigner
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Visual and Brand Designer at Plotline. Skills: Brand design, Visual identity, Web development, Marketing assets. Evolve and maintain brand guidelines. Ensure consistent application across all touchpoints”
What You'll Achieve.
Evolve and codify the brand identity; Ship a refreshed marketing website; Ship core sales collateral; Establish a scalable brand system and processes; Enable faster, consistent output; Elevate brand positioning across all surfaces
Industry & Context.
Design Velocity; Brand Consistency
What They're Looking For.
Must Have
4–6 years of design experience, Demonstrated expertise across brand, web, and visual design, Proven track record building brand and marketing design for B2B SaaS or AI/ML products, Portfolio demonstrating end-to-end ownership of brand and visual projects
Nice to Have
Expert-level proficiency in Framer, Webflow, or similar no-code platforms, Ability to design, build, ship, and maintain on your own with 0 external support, Advanced skills in Figma and Adobe Creative Suite, Experience producing motion and video, Basic understanding of HTML/CSS
What You'll Do.
Evolve and maintain brand guidelines
Ensure consistent application across all touchpoints
Build and maintain a scalable brand system
Translate the brand into hero illustrations
Translate the brand into one-pagers
Design and build marketing websites
Design campaign sites
Create compelling pitch decks
Create demo environments
Create sales collateral
Design launch moments
Produce video content
Produce social media assets
Produce blog graphics
Produce event materials
Design booth collateral
Design banner collateral
Design event collateral
Ensure messaging and visuals stay coherent
How You'll Work.
Team & Collaboration
Work directly with founders; Works seamlessly with product, marketing, and sales teams
Communication Scope
Present creative rationale
Full Job Description
SENIOR VISUAL & BRAND DESIGNER Join our rapidly growing AI startup as a Senior Visual & Brand Designer and own the entire brand experience — from the first touchpoint a customer ever sees to every surface they encounter afterward. This role is for an exceptional designer who can pair brand storytelling and strategic visual thinking with hands-on, ship-it-yourself execution. You'll work directly with founders to define brand strategy and produce high-quality work independently across web, marketing, and content. Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc. WHY THIS ROLE MATTERS - Shape the visual identity of a fast-growing AI platform - Work directly with founders to define brand strategy across every customer touchpoint - Build a brand system and design processes that scale with our high-growth trajectory We're seeking a rare combination of brand storytelling, strategic visual thinking, hands-on execution, and entrepreneurial drive to elevate our design craft. ABOUT THIS ROLE Key challenges you'll solve: - Design Velocity — Shipping high-quality brand and visual work independently, without external agencies or dependencies - Brand Consistency — Establishing and maintaining a cohesive identity across every customer touchpoint, from website to sales collateral to events This is an opportunity to have outsized impact on how the company is perceived while building expertise in brand design for AI at a scaling startup. OUTCOMES EXPECTED - Q1 Objectives: Evolve and codify the brand identity, and ship a refreshed marketing website and core sales collateral - Year 1 Objectives: Establish a scalable brand system and processes that enable faster, consistent output, and measurably elevate brand positioning across all surfaces RESPONSIBILITIES BRAND & VISUAL IDENTITY - Visual Identity Ownership — Evolve and maintain brand guidelines, ensuring consistent application across all touchpoints - Brand System — Build and maintain a sc
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