SeniorVerbal/ContentDesigner

SENIOR VERBAL/CONTENT DESIGNER Work pattern: 100% Location: Sydney or Melbourne MAIN PURPOSE OF THE ROLE R/GA is seeking a hybrid Senior Verbal and Content Designer who can move confidently between brand storytelling, verbal identity and digital content design. At R/GA, senior verbal/content designers are the engine of the team, helping to solve briefs, and bring to the table standout work that meets and exceeds our standards. This role is a full-time role, based in either Sydney or Melbourne, and reports to our Creative Director, Verbal Design. ABOUT THE ROLE In this role, you will work across both brand/verbal design projects and content design projects across digital ecosystems. You’ll be responsible for shaping and creating work that pushes creative boundaries – marrying craft and storytelling through language – with content design that raises the standard for excellent customer experience. This role is both strategic and creative. In any given week, you might be naming a new brand or defining its tone of voice. The next, you might pivot and help shape, optimise, and govern digital content across website experiences. You’ll also play an important role in reviewing and QAing work, making sure it meets R/GA standards before being shared or published. KEY TASKS AND RESPONSIBILITIES: BRAND & VERBAL IDENTITY Support the Creative Director to shape verbal identity, tone of voice, messaging, naming, narrative and content strategy work across brand-led projects. Develop brand stories, positioning narratives, campaign language, messaging systems and writing frameworks. Translate strategic thinking into compelling verbal concepts, copy systems and content experiences. DIGITAL CONTENT DESIGN Support content design, including writing, editing and optimising website content, including landing pages, product and service content, campaign pages, EDMs, editorial content and customer support journeys. Use AI-assisted workflows to create and update content and maintain brand consi