SeniorUserResearcher

A Place for Mom is building the future of aging care, and we are looking for a Senior User Researcher to help us understand the people, journeys, and decisions behind that work. This role will strengthen the learning layer across Consumer and Provider experiences, helping product and design teams make better decisions with stronger evidence. APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey. This is a senior, user-centered, product-embedded research role. You will work across squads and help APFM connect family decision journeys, provider realities, product data, marketplace signals, and business strategy into a clearer view of where to focus. This role is for someone who is curious about where research is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing research rigor, participant privacy, human judgment, or deep user understanding. Who you are: You are a high-agency researcher: someone who moves toward ambiguity, takes ownership without waiting for perfect direction, and uses research, data, and AI-native tools to help teams make better decisions faster. You know how to choose the right method, run rigorous studies, synthesize quickly, and make insights actionable for product, design, engineering, marketing, operations, sales, and leadership partners. You are comfortable with both generative and evaluative research, and you know that the best research changes decisions, not just documents findings. You are AI-forward without being AI-naive. You are curious about tools like Claude, ChatGPT, Codex, NotebookLM, Dovetail AI, Maze AI, synthetic-data workflows, t