Ruby Labs
Technology
SeniorUserAcquisitionManager(Facebook)
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“Senior User Acquisition Manager (Facebook) at Ruby Labs. Skills: User acquisition, Paid social, Facebook Ads, Performance marketing. Own and optimise Facebook ad account. Maintain high subscription volume”
What You'll Achieve.
Scale TikTok channel; Achieve 7-figure budget; Consistent high-ROI growth; Drive subscriptions; Maintain performance stability
Industry & Context.
Data-driven decisions
Located within ± 4 hours of CET
What They're Looking For.
Must Have
3+ years paid social experience, Facebook primary channel owned, Manage six-figure monthly ad spend, Drive subscriptions through web funnels, Deep Meta platform knowledge, Multi-GEO campaign experience, Advanced Excel skills, Proficiency in Tableau, Proficiency in Mixpanel
Nice to Have
Experience scaling to 7-figure budget
What You'll Do.
Own and optimise Facebook ad account
Maintain high subscription volume
Prepare weekly channel strategy
Test new campaign structures
Test bidding strategies
Run structured creative testing
Develop high-performing ad creatives
Provide data-driven feedback
Manage creative fatigue
Build custom performance models
Own channel testing roadmap
How You'll Work.
Team & Collaboration
Creative team collaboration; Data team collaboration
Communication Scope
Present insights; Present results; Present recommendations
Process & Methodology
Roadmap planning
Full Job Description
ABOUT US Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels. This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable. KEY RESPONSIBILITIES CHANNEL OWNERSHIP & PERFORMANCE - Own and optimise the Facebook ad account end to end — structure, bidding, budget allocation, scaling. - Maintain high subscription volume while driving efficient CPA and positive ROAS. - Prepare and present a clear weekly channel strategy with results and next steps. TESTING & NEW APPROACHES - Continuously test new campaign structures, audiences, bidding strategies, and placements. - Identify and pilot new approaches before performance plateaus, scaling what works. - Run structured creative testing to find winning angles, hooks, and formats. CREATIVE COLLABORATION - Work closely with the creative team to develop high-performing ad creatives. - Provide data-driven feedback on angles and messaging to guide production. - Manage creative fatigue proactively, rotating and refreshing at high spend levels. ANALYTICS & DATA - Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel
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