Ruby Labs

Technology

SeniorUserAcquisitionManager(Facebook)

₹25–45L ~AI est. Serbia FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior User Acquisition Manager (Facebook) at Ruby Labs. Skills: User acquisition, Paid social, Facebook Ads, Performance marketing. Own and optimise Facebook ad account. Maintain high subscription volume”

What You'll Achieve.

Scale TikTok channel; Achieve 7-figure budget; Consistent high-ROI growth; Drive subscriptions; Maintain performance stability

Industry & Context.

Technology
Problems you'll solve

Data-driven decisions

Eligibility Requirements

Located within ± 4 hours of CET

What They're Looking For.

Must Have

3+ years paid social experience, Facebook primary channel owned, Manage six-figure monthly ad spend, Drive subscriptions through web funnels, Deep Meta platform knowledge, Multi-GEO campaign experience, Advanced Excel skills, Proficiency in Tableau, Proficiency in Mixpanel

Nice to Have

Experience scaling to 7-figure budget

What You'll Do.

Own and optimise Facebook ad account

Maintain high subscription volume

Prepare weekly channel strategy

Test new campaign structures

Test bidding strategies

Run structured creative testing

Develop high-performing ad creatives

Provide data-driven feedback

Manage creative fatigue

Build custom performance models

Own channel testing roadmap

How You'll Work.

Team & Collaboration

Creative team collaboration; Data team collaboration

Communication Scope

Present insights; Present results; Present recommendations

Process & Methodology

Roadmap planning

Full Job Description

ABOUT US Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels. This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable. KEY RESPONSIBILITIES CHANNEL OWNERSHIP & PERFORMANCE - Own and optimise the Facebook ad account end to end — structure, bidding, budget allocation, scaling. - Maintain high subscription volume while driving efficient CPA and positive ROAS. - Prepare and present a clear weekly channel strategy with results and next steps. TESTING & NEW APPROACHES - Continuously test new campaign structures, audiences, bidding strategies, and placements. - Identify and pilot new approaches before performance plateaus, scaling what works. - Run structured creative testing to find winning angles, hooks, and formats. CREATIVE COLLABORATION - Work closely with the creative team to develop high-performing ad creatives. - Provide data-driven feedback on angles and messaging to guide production. - Manage creative fatigue proactively, rotating and refreshing at high spend levels. ANALYTICS & DATA - Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel

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