Company
Technology
SeniorUAManager(Meta,Web+App)
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior UA Manager (Meta, Web + App). Skills: campaign management. The Senior UA Manager will launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for global products, owning campaign performance and optimizing budgets, CPA, CPI, and ROI for efficient growth. This role involves developing and testing growth hypotheses across various parameters, managing both app and web acquisition funnels with a focus on web scaling, and building structured reporting systems to impr”
What You'll Achieve.
Own full campaign performance, optimizing budgets, CPA, CPI, and ROI while maintaining scalable growth efficiency.
Industry & Context.
Russian fluency is English proficiency sufficient for reading documentation and working with tools.
What They're Looking For.
Must Have
3+ years of hands-on experience managing Meta Ads / Facebook Ads campaigns in high-volume B2C environments. Proven experience managing large monthly advertising budgets ($100K+), ideally scaling up to $400K–$500K+. Expertise in both app and web acquisition funnels, with solid experience in web performance scaling. Advanced analytical skills with the ability to work with data tools such as Google Sheets, Excel, GA4, and internal analytics platforms. Understanding of performance marketing metrics including CPA, CPI, ROAS, and conversion optimization principles. Ability to clearly explain performance trends and decisions using data-driven reasoning.
Nice to Have
Experience in dating, gaming, iGaming, entertainment, or other performance-driven B2C industries is highly valued.
What You'll Do.
The Senior UA Manager will launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for global products, owning campaign performance and optimizing budgets, CPA, CPI, and ROI for efficient growth.
This role involves developing and testing growth hypotheses across various parameters, managing both app and web acquisition funnels with a focus on web scaling, and building structured reporting systems to improve campaign operations.
The manager will continuously analyze performance data, translate insights into actionable optimization strategies, and collaborate with creative teams.
How You'll Work.
Team & Collaboration
Collaborate with creative teams by researching competitors, defining creative angles, and evaluating ad performance.
Communication Scope
explain performance trends
Full Job Description
## Accountabilities Launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for multiple global products. Own full campaign performance, optimizing budgets, CPA, CPI, and ROI while maintaining scalable growth efficiency. Develop and test growth hypotheses across audiences, GEOs, placements, ad formats, landing pages, and app/web funnels. Collaborate with creative teams by researching competitors, defining creative angles, and evaluating ad performance. Manage both app and web acquisition funnels, with a strong emphasis on web scaling strategies. Build structured reporting systems and improve campaign operations through automation, rules, and scalable tools. Continuously analyze performance data and translate insights into actionable optimization strategies. Requirements: 3+ years of hands-on experience managing Meta Ads / Facebook Ads campaigns in high-volume B2C environments. Proven experience managing large monthly advertising budgets ($100K+), ideally scaling up to $400K–$500K+. Strong expertise in both app and web acquisition funnels, with solid experience in web performance scaling. Advanced analytical skills with the ability to work with data tools such as Google Sheets, Excel, GA4, and internal analytics platforms. Strong understanding of performance marketing metrics including CPA, CPI, ROAS, and conversion optimization principles. Ability to clearly explain performance trends and decisions using data-driven reasoning. Experience in dating, gaming, iGaming, entertainment, or other performance-driven B2C industries is highly valued. Russian fluency is required; English proficiency sufficient for reading documentation and working with tools. Benefits: Fully remote position with the ability to work from anywhere. Competitive compensation aligned with senior performance marketing expertise. 28 days of annual vacation plus 7 additional wellness days. Annual health-related compensation of up to $1,000 for medical insurance or healthcare
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