SeniorUAManager(Meta,Web+App)

## Accountabilities Launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for multiple global products. Own full campaign performance, optimizing budgets, CPA, CPI, and ROI while maintaining scalable growth efficiency. Develop and test growth hypotheses across audiences, GEOs, placements, ad formats, landing pages, and app/web funnels. Collaborate with creative teams by researching competitors, defining creative angles, and evaluating ad performance. Manage both app and web acquisition funnels, with a strong emphasis on web scaling strategies. Build structured reporting systems and improve campaign operations through automation, rules, and scalable tools. Continuously analyze performance data and translate insights into actionable optimization strategies. Requirements: 3+ years of hands-on experience managing Meta Ads / Facebook Ads campaigns in high-volume B2C environments. Proven experience managing large monthly advertising budgets ($100K+), ideally scaling up to $400K–$500K+. Strong expertise in both app and web acquisition funnels, with solid experience in web performance scaling. Advanced analytical skills with the ability to work with data tools such as Google Sheets, Excel, GA4, and internal analytics platforms. Strong understanding of performance marketing metrics including CPA, CPI, ROAS, and conversion optimization principles. Ability to clearly explain performance trends and decisions using data-driven reasoning. Experience in dating, gaming, iGaming, entertainment, or other performance-driven B2C industries is highly valued. Russian fluency is required; English proficiency sufficient for reading documentation and working with tools. Benefits: Fully remote position with the ability to work from anywhere. Competitive compensation aligned with senior performance marketing expertise. 28 days of annual vacation plus 7 additional wellness days. Annual health-related compensation of up to $1,000 for medical insurance or healthcare