BLACKROLL®

Retail

SeniorTradeMarketingManagerDACH(m/w/d)

$125–165k ~AI est. Bottighofen, Thurgau, Switzerland
The Brief

“Senior Trade Marketing Manager DACH (m/w/d) at BLACKROLL®. Skills: Trade marketing, Brand activation, Retail experience, Visual merchandising. Develop POS concepts. Steer POS concepts”

Industry & Context.

Retail
Eligibility Requirements

Occasional travel within DACH

What They're Looking For.

Must Have

6+ years trade marketing experience, 6+ years retail marketing experience, 6+ years brand activation experience, Expertise in brand activation, Expertise in visual merchandising, Expertise in POS excellence, Experience with retail partners, Experience with senior stakeholders, Native German communication, Fluent English communication, Occasional travel within DACH

Nice to Have

Experience in Sport industry, Experience in Health industry, Experience in Lifestyle industry, Experience leading team members, Experience mentoring team members

What You'll Do.

Develop Visual Merchandising concepts

Steer Visual Merchandising concepts

Develop In-Store Experience concepts

Steer In-Store Experience concepts

Develop Trade Marketing concepts

Develop Trade Marketing campaigns

Integrate physical retail with digital touchpoints

Develop phygital customer experiences

Develop KPIs beyond sales figures

Collaborate with Sales on KPIs

Collaborate with Retail on KPIs

Collaborate with Brand on KPIs

Collaborate with Product on KPIs

Act as sparring partner for Sales

Act as sparring partner for Retail

Act as sparring partner for Brand

Act as sparring partner for Product

Partner with retail decision-makers

Collaborate with B2B Marketing colleagues

How You'll Work.

Team & Collaboration

Sales; Retail; Brand; Product; B2B Marketing colleagues; Retail decision-makers

Communication Scope

German communication; English communication

Free ATS check

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