WPP
Advertising
SeniorTechnicalBusinessAnalyst–DAMSolution(6-monthdailyratecontract)
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Technical Business Analyst – DAM Solution (6-month daily rate contract) at WPP. Skills: Enterprise DAM implementation, Metadata, Taxonomy, Governance, DAM configuration, Integration patterns. Lead discovery with creative, studio, brand, legal, tech and ops to map current-state workflows and define future-state DAM processes. Partner with Product to consolidate cross-marketing capability needs across Open teams into a prioritised DAM scope and backlog”
What You'll Achieve.
help our clients navigate change, capture opportunity and deliver transformational growth; improve outcomes over time
Industry & Context.
Able to navigate ambiguity; Drive decisions
What They're Looking For.
Must Have
Senior BA (or Lead BA) with +5 years experience on complex, technical platform programmes, Proven enterprise DAM implementation experience in advertising/creative operations (campaign production, studio workflows, brand governance), Deep expertise in metadata, taxonomy/controlled vocabularies and governance for discoverability, reuse and automation, grasp of DAM configuration and integration patterns (APIs/events, SSO/identity) and translating requirements into build-ready artefacts, Clear communicator and facilitator: able to drive decisions, manage trade-offs, and produce concise documentation
Nice to Have
Tenovos (or comparable cloud-native enterprise DAM) implementation/integration experience is highly desirable
What You'll Do.
Lead discovery with creative
tech and ops to map current-state workflows and define future-state DAM processes
Partner with Product to consolidate cross-marketing capability needs across Open teams into a prioritised DAM scope and backlog
Define and align the information architecture: asset types
metadata schema (definitions/validations)
taxonomy/controlled vocabularies
and the governance model to maintain standards over time
Translate needs into delivery-ready requirements for DAM configuration (workflows
including user stories and acceptance criteria
Partner with the QA team to define and document acceptance test scenarios (aligned to user stories and acceptance criteria) to support build verification and UAT readiness
Define rights and compliance requirements (licensing/usage windows
embargoes) and how they apply to search
delivery and activation
Map the end-to-end content supply chain and run workshops to maximise DAM platform capabilities (e. g.
Tenovos) across search
renditions and distribution
Define integration and non-functional requirements
including explicit API requirements (endpoints
request/response payloads
authentication/authorisation
environments) plus events/SSO/identity
reporting/analytics) aligned to platform standards
Define ingestion/migration approach (sources
folder-to-taxonomy translation) and support UAT readiness
Produce and maintain core artefacts: process maps
taxonomy/metadata definitions
and governance decision logs
Set up the requirements/governance operating rhythm (cadence
RACI) and drive decisions and trade-offs with senior stakeholders
Support delivery through refinementbuild/test/UAT and manage the change/enhancement backlog to improve outcomes over time
How You'll Work.
Team & Collaboration
comfortable working across Product, Engineering, agency teams and business stakeholders; Partner with Product; Partner with the QA team; workshops to maximise DAM platform capabilities; drive decisions and trade-offs with senior stakeholders; Support delivery through refinementbuild/test/UAT
Communication Scope
Clear, concise communicator; Clear communicator and facilitator
Process & Methodology
Prioritise, Drive decisions, Set up the requirements/governance operating rhythm (cadence, decision forums, RACI), Manage the change/enhancement backlog
Full Job Description
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Senior Technical Business Analyst – DAM (Advertising comfortable working across Product, Engineering, agency teams and business stakeholders. Able to navigate ambiguity, prioritise, and drive decisions while maintaining a strong grip on detail. Clear, concise communicator who can turn workshop inputs into actionable artefacts. Key responsibilities Lead discovery with creative, studio, brand, legal, tech and ops to map current-state workflows and define future-state DAM processes. Partner with Product to consolidate cross-marketing capability needs across Open teams into a prioritised DAM scope and backlog. Define and align the information architecture: asset types, metadata schema (definitions/validations), taxonomy/controlled vocabularies, and the governance model to maintain standards over time. Translate needs into delivery-ready requirements for DAM configuration (workflows, permissions, validations), including user stories and acceptance criteria. Partner with the QA team to define and document acceptance test scenarios (aligned to user stories and acceptance criteria) to support build verification and UAT readiness. De
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