VML

Marketing

SeniorStrategist

CA$45–95k Toronto, Ontario, Canada Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Strategist at VML. Skills: Brand strategy, Campaign development, Market insights, Client collaboration. Lead brand strategy development. Elevate brand positioning”

What You'll Achieve.

Drive measurable business impact; Drive business results

Industry & Context.

Marketing
Problems you'll solve

Analytical thinking; Transform data into narratives; Translate data into recommendations

What They're Looking For.

Must Have

5+ years experience, Agency experience required

Nice to Have

Automotive experience helpful

What You'll Do.

Lead brand strategy development

Elevate brand positioning

Partner with creative teams

Ensure creative ideas ladder back

Uncover growth opportunities

Build client partnerships

Translate business objectives

Bring new perspectives

Contribute to strategic vision

Monitor campaign performance

Iterate on strategies

Drive business impact

How You'll Work.

Team & Collaboration

Creative teams; Account teams; Data teams

Communication Scope

Presentation skills; Storytelling

Full Job Description

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Senior Strategist About the job The Senior Strategist will support the strategic charge for one of the most innovative brands in the world and also work on other great accounts at VML too. This role requires a mix of creativity, analytical thinking, and market insight. You’ll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal? Craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint—from digital to tra

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