Dentsu
SeniorStrategist
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“Senior Strategist at Dentsu. Skills: Cultural Strategy, Brand Strategy, AI Tools, Saudi Culture. Develop strategic frameworks. Develop communication platforms”
Industry & Context.
Synthesize information faster; Identify patterns; Explore emerging behaviors and trends; Synthesize market data; Explore behavioral patterns; Strategic exploration
What They're Looking For.
Must Have
7–10 years of strategy or planning experience within an agency or consultancy environment, experience working on Saudi-based brands and campaigns, Deep understanding of Saudi culture, social behavior, and consumer trends, Experience across brand, digital, social, and integrated communications, Naturally curious about culture, people, and behavioral shifts, strategic thinker with clear storytelling ability, Confident presenting to senior clients and leadership teams, Collaborative and proactive under pressure, Deeply connected to Saudi culture, with awareness of regional nuances and sensitivities
Nice to Have
Arabic speaking is highly preferred
What You'll Do.
Develop strategic frameworks
Develop communication platforms
Translate consumer insight
Translate cultural understanding
Lead audience research
Lead competitive audits
Identify shifts in Saudi culture
Identify shifts in entertainment
Identify shifts in social behavior
Identify shifts in digital consumption
Build strategic narratives
Work closely with Creative Directors
Work closely with Art Directors
Work closely with Designers
Work closely with Copywriters
Shape campaign territories
Shape messaging platforms
Shape brand storytelling
Ensure work is culturally grounded
Ensure work is relevant
Contribute to pitches
Contribute to workshops
Contribute to client presentations
Use AI tools for research
Use AI tools for synthesis
Use AI tools for data
Use AI tools for patterns
Leverage AI tools for forecasting
Leverage AI tools for mapping
Leverage AI tools for exploration
Integrate emerging technologies
Present strategic thinking
Mentor junior strategists
Mentor junior planners
Turn complex information into insights
Maintain strategic rigor
How You'll Work.
Team & Collaboration
Work closely with Creative Directors, Art Directors, Designers, and Copywriters throughout campaign development; Collaborative and proactive under pressure
Communication Scope
Clear storytelling ability; Present strategic thinking confidently to senior stakeholders and clients; Turn complex information into clear, inspiring, and actionable insights
Full Job Description
The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans **Job Description:** **Role Overview** We are looking for a Senior Strategist with a deep understanding of Saudi culture, consumer behavior, and the evolving social landscape of the Kingdom. This role goes beyond writing presentations and research decks — you will help shape brand positioning, campaign platforms, and creative opportunities grounded in real cultural insight. You should understand how Saudis think, communicate, consume, and engage across generations and regions. From luxury and entertainment to government, youth culture, and technology, you will help ensure the work is strategically sharp and culturally authentic. AI tools are part of your strategic process, helping you synthesize information faster, identify patterns, and explore emerging behaviors and trends. **Key Responsibilities** **1\. Cultural & Brand Strategy** • Develop strategic frameworks and communication platforms for brands operating across Saudi Arabia and the GCC • Translate consumer insight and cultural understanding into actionable creative opportunities • Lead audience research, trend analysis, and competitive audits • Identify shifts in Saudi culture, entertainment, social behavior, and digital consumption patterns • Build strategic narratives that inspire creative teams and clients alike **2\. Creative Collaboration** • Work closely with Creative Directors, Art Directors, Designers, and Copywriters throughout campaign development • Help shape campaign territories, messaging platforms, and brand storytelling • Ensure all work is culturally grounded and relevant to Saudi audiences • Contribute to pitches, workshops, and client-facing strategic presentations **3\. AI-Powered Strategic Thinking** • Use AI and LLM tools to accelerate research, synthesize market data, and explore behavioral p
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