SeniorSpecialist,Marketing

## Accountabilities Own the execution and optimization of marketing campaigns focused on member engagement, retention, and regulatory communications, ensuring alignment with broader business objectives. Develop campaign briefs, segmentation logic, messaging, and channel strategies while coordinating timelines and deliverables across cross-functional teams. Support and improve regulatory communication programs, ensuring clarity, compliance, and effectiveness in member-facing messaging. Manage end-to-end campaign workflows including copywriting, segmentation, testing strategies (A/B testing), and performance tracking. Analyze campaign results and translate performance data into actionable insights and recommendations for continuous improvement. Collaborate with product, brand, CRM, and analytics teams to ensure consistent execution and alignment across member journeys. Serve as a subject matter contributor within marketing, supporting a strong understanding of member needs, product offerings, and engagement drivers. Requirements: This role requires experience in marketing execution, consumer engagement, and data-informed decision-making within cross-functional environments. Candidates should be comfortable balancing hands-on campaign work with analytical thinking and stakeholder collaboration. Bachelor’s degree or equivalent practical experience (4+ years relevant experience). 2+ years of experience in consumer-facing marketing, digital engagement, or lifecycle/CRM marketing. Experience working with cross-functional teams such as creative, brand, product, or CRM functions. Strong ability to use data and performance metrics to guide marketing decisions and optimize campaigns. Experience managing multiple projects, stakeholders, and timelines in a fast-moving environment. Familiarity with campaign testing, A/B testing, and basic marketing analytics is highly valued. Strong written, verbal, and organizational skills with attention to detail and execution quality. Benefit