Scout Motors

SeniorSpecialist,DigitalContent&Experiences

$110–135k Charlotte, North Carolina, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Specialist, Digital Content & Experiences at Scout Motors. Skills: Digital Content, Content Management, AI Tools. Own execution of digital content. Own execution of digital events”

What You'll Achieve.

Achieve revolutionizing marketplace; Ensure work is launch-ready; Ensure work is properly documented

Industry & Context.

Problems you'll solve

Investigate root causes; Troubleshooting

Eligibility Requirements

4-5 days per week in office, Regular in-person meetings, Regular in-person events, Convene with colleagues in person, Travel to participate in events

What They're Looking For.

Must Have

Bachelor's degree in Marketing or Business Administration, Equivalent work experience, 8+ years digital content experience, Direct experience supporting events and activations, Experience working cross-functionally, Daily working experience with Frontify DAM, Hands-on CMS experience with Contentful, Experience supporting campaigns tied to CMS, Experience supporting campaigns tied to Salesforce Marketing Cloud, Experience supporting campaigns tied to Lead Capture tools, Experience supporting campaigns tied to RSVP workflows, Working knowledge of Shopify or similar e-commerce platforms, Experience managing Google Places, Experience managing Yelp, Experience managing other local listings, Hands-on experience using AI tools for content creation, Hands-on experience using AI tools for content iteration, Hands-on experience using AI tools for content support, Ability to balance AI output with brand standards, Ability to balance AI output with quality standards, Ability to balance AI output with accuracy standards, Comfortable owning execution independently, Attention to detail and content quality, Able to manage multiple live initiatives

Nice to Have

Frontify DAM used within last 12 months, Contentful publishing and QA of live content, Supporting product content and assets on e-commerce platforms, Understanding of localized digital needs, Experience applying AI to asset tagging, Experience applying AI to metadata, Experience applying AI to content drafting, Experience applying AI to content summaries, Experience applying AI to improving content efficiency, Experience applying AI to publishing efficiency

What You'll Do.

Own execution of digital content

Own execution of digital events

Own execution of digital experiences

Ensure content is live

Ensure content is accurate

Ensure content is localized

Ensure content is engaging

Support development of RFPs

Gather RFP requirements

Coordinate RFP inputs

Support vendor evaluation

Support vendor selection

Act as escalation point for asset issues

Investigate data root causes

Investigate content root causes

Investigate system root causes

Coordinate resolution across teams

Own marketing reporting

Build marketing dashboards

Maintain marketing dashboards

Validate marketing dashboards

Maintain CRM dashboards

Validate CRM dashboards

Maintain marketing data hygiene

Maintain CRM data hygiene

Document data processes

Perform ongoing quality checks

Manage Jira for marketing operations

Track Jira dependencies

Keep Jira work moving

Coordinate CRM campaign projects

Organize CRM campaign requirements

Organize CRM campaign timelines

Organize CRM campaign handoffs

Gather CRM initiative inputs

Gather CRM initiative assets

Gather CRM initiative approvals

Ensure CRM work is launch-ready

Ensure CRM work is documented

Partner with UX teams on CRM initiatives

Partner with UX teams on lifecycle initiatives

Partner with Talent Community teams

Support employee engagement

Support internal CRM communications

Partner with Community Affairs teams

Support CRM initiatives for local events

Support marketing initiatives for regional activities

Track marketing spend

Track campaign performance

Ensure visibility into pacing

Ensure visibility into outcomes

Ensure visibility into operational efficiency

Translate data into summaries

Translate data into insights

Help stakeholders understand performance

Help stakeholders understand risks

Help stakeholders understand next steps

Apply AI tools to speed analysis

Apply AI tools to speed reporting

Apply AI tools to speed project intake

Apply AI tools to speed documentation

Validate AI outputs for accuracy

Validate AI outputs for quality

Keep projects organized

Keep projects well-documented

Deliver projects on time

How You'll Work.

Team & Collaboration

Cross-functional teams; UX teams; Talent Community teams; Community Affairs teams

Communication Scope

Data summarization; Data insights

Process & Methodology

Jira, Project management, Workflow management, Timeline management, Dependency tracking

Full Job Description

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again. But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work. The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range. At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion. Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now! Role Overview The Senior Specialist, Digital Content & Experiences owns the execution of digital content, events, and experiences across web, campaigns, localization, and e‑commerce. This role ensures content is live, accurate, localized, and engaging — from events and launches to Shopify and physical‑space digital presence. This is a creative, cross‑functional, do‑the‑work role. You will be hands‑on in the DAM, CMS, event workflows, and content systems end‑to‑end. What you’ll

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