Scout Motors
SeniorSpecialist,DigitalContent&Experiences
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“Senior Specialist, Digital Content & Experiences at Scout Motors. Skills: Digital Content, Content Management, AI Tools. Own execution of digital content. Own execution of digital events”
What You'll Achieve.
Achieve revolutionizing marketplace; Ensure work is launch-ready; Ensure work is properly documented
Industry & Context.
Investigate root causes; Troubleshooting
4-5 days per week in office, Regular in-person meetings, Regular in-person events, Convene with colleagues in person, Travel to participate in events
What They're Looking For.
Must Have
Bachelor's degree in Marketing or Business Administration, Equivalent work experience, 8+ years digital content experience, Direct experience supporting events and activations, Experience working cross-functionally, Daily working experience with Frontify DAM, Hands-on CMS experience with Contentful, Experience supporting campaigns tied to CMS, Experience supporting campaigns tied to Salesforce Marketing Cloud, Experience supporting campaigns tied to Lead Capture tools, Experience supporting campaigns tied to RSVP workflows, Working knowledge of Shopify or similar e-commerce platforms, Experience managing Google Places, Experience managing Yelp, Experience managing other local listings, Hands-on experience using AI tools for content creation, Hands-on experience using AI tools for content iteration, Hands-on experience using AI tools for content support, Ability to balance AI output with brand standards, Ability to balance AI output with quality standards, Ability to balance AI output with accuracy standards, Comfortable owning execution independently, Attention to detail and content quality, Able to manage multiple live initiatives
Nice to Have
Frontify DAM used within last 12 months, Contentful publishing and QA of live content, Supporting product content and assets on e-commerce platforms, Understanding of localized digital needs, Experience applying AI to asset tagging, Experience applying AI to metadata, Experience applying AI to content drafting, Experience applying AI to content summaries, Experience applying AI to improving content efficiency, Experience applying AI to publishing efficiency
What You'll Do.
Own execution of digital content
Own execution of digital events
Own execution of digital experiences
Ensure content is live
Ensure content is accurate
Ensure content is localized
Ensure content is engaging
Support development of RFPs
Gather RFP requirements
Coordinate RFP inputs
Support vendor evaluation
Support vendor selection
Act as escalation point for asset issues
Investigate data root causes
Investigate content root causes
Investigate system root causes
Coordinate resolution across teams
Own marketing reporting
Build marketing dashboards
Maintain marketing dashboards
Validate marketing dashboards
Maintain CRM dashboards
Validate CRM dashboards
Maintain marketing data hygiene
Maintain CRM data hygiene
Document data processes
Perform ongoing quality checks
Manage Jira for marketing operations
Track Jira dependencies
Keep Jira work moving
Coordinate CRM campaign projects
Organize CRM campaign requirements
Organize CRM campaign timelines
Organize CRM campaign handoffs
Gather CRM initiative inputs
Gather CRM initiative assets
Gather CRM initiative approvals
Ensure CRM work is launch-ready
Ensure CRM work is documented
Partner with UX teams on CRM initiatives
Partner with UX teams on lifecycle initiatives
Partner with Talent Community teams
Support employee engagement
Support internal CRM communications
Partner with Community Affairs teams
Support CRM initiatives for local events
Support marketing initiatives for regional activities
Track marketing spend
Track campaign performance
Ensure visibility into pacing
Ensure visibility into outcomes
Ensure visibility into operational efficiency
Translate data into summaries
Translate data into insights
Help stakeholders understand performance
Help stakeholders understand risks
Help stakeholders understand next steps
Apply AI tools to speed analysis
Apply AI tools to speed reporting
Apply AI tools to speed project intake
Apply AI tools to speed documentation
Validate AI outputs for accuracy
Validate AI outputs for quality
Keep projects organized
Keep projects well-documented
Deliver projects on time
How You'll Work.
Team & Collaboration
Cross-functional teams; UX teams; Talent Community teams; Community Affairs teams
Communication Scope
Data summarization; Data insights
Process & Methodology
Jira, Project management, Workflow management, Timeline management, Dependency tracking
Full Job Description
Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again. But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work. The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range. At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion. Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now! Role Overview The Senior Specialist, Digital Content & Experiences owns the execution of digital content, events, and experiences across web, campaigns, localization, and e‑commerce. This role ensures content is live, accurate, localized, and engaging — from events and launches to Shopify and physical‑space digital presence. This is a creative, cross‑functional, do‑the‑work role. You will be hands‑on in the DAM, CMS, event workflows, and content systems end‑to‑end. What you’ll
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