UPM
material solutions
SeniorSpecialist,CMSPlatform
“Senior Specialist, CMS Platform at UPM. Skills: platform ownership, managing agile digital initiatives end to end, shaping and improving B2B user journeys, driving continuous optimization through data. Manage agile digital initiatives end to end. Prioritize work effectively”
What You'll Achieve.
contribute to UPM’s digital growth; support global B2B audiences; aligning content, structure, and conversion logic with user and business needs; support visibility, performance, and a user experience
Industry & Context.
analytical mindset; use data to guide decisions and continuous improvement
What They're Looking For.
Must Have
several years of experience working with and owning a leading CMS platform, ideally in a B2B environment, hands-on experience with agile project management, able to prioritize independently, manage multiple initiatives in parallel, and focus on what matters most, communicate clearly and confidently with senior stakeholders and decision-makers, understanding of B2B user journeys, stakeholder needs, and conversion logic on external websites, understand technical SEO and its impact on visibility, performance, and user experience, work with an analytical mindset and use data to guide decisions and continuous improvement
Nice to Have
experience or curiosity in areas such as marketing automation, analytics or personalization tools, in-house agency or multi-stakeholder environments, or design systems and component-based development models, motivated to continue growing your skills
What You'll Do.
Manage agile digital initiatives end to end
Prioritize work effectively
Shape and improve B2B user journeys on external websites
Drive continuous optimization through data
and user behavior analysis
Apply technical SEO principles to support visibility
and a user experience
How You'll Work.
Team & Collaboration
collaborating closely with internal teams and external partners; Communicate clearly and concisely with senior stakeholders and decision-makers
Communication Scope
Communicate clearly and concisely with senior stakeholders and decision-makers; translating complex topics into actionable insights; communicate clearly and confidently with senior stakeholders and decision-makers
Process & Methodology
Manage agile digital initiatives end to end, using modern project management tools to coordinate timelines, scope, and stakeholders, Prioritize work effectively, balancing parallel initiatives and focusing on activities that deliver the greatest business value
Applying for this Senior Specialist, CMS Platform role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about UPM?
Real rants from real employees. Read before you apply.