UPM
material solutions
SeniorSpecialist,CMSPlatform
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Specialist, CMS Platform at UPM. Skills: platform ownership, managing agile digital initiatives end to end, shaping and improving B2B user journeys, driving continuous optimization through data. Manage agile digital initiatives end to end. Prioritize work effectively”
What You'll Achieve.
contribute to UPM’s digital growth; support global B2B audiences; aligning content, structure, and conversion logic with user and business needs; support visibility, performance, and a user experience
Industry & Context.
analytical mindset; use data to guide decisions and continuous improvement
What They're Looking For.
Must Have
several years of experience working with and owning a leading CMS platform, ideally in a B2B environment, hands-on experience with agile project management, able to prioritize independently, manage multiple initiatives in parallel, and focus on what matters most, communicate clearly and confidently with senior stakeholders and decision-makers, understanding of B2B user journeys, stakeholder needs, and conversion logic on external websites, understand technical SEO and its impact on visibility, performance, and user experience, work with an analytical mindset and use data to guide decisions and continuous improvement
Nice to Have
experience or curiosity in areas such as marketing automation, analytics or personalization tools, in-house agency or multi-stakeholder environments, or design systems and component-based development models, motivated to continue growing your skills
What You'll Do.
Manage agile digital initiatives end to end
Prioritize work effectively
Shape and improve B2B user journeys on external websites
Drive continuous optimization through data
and user behavior analysis
Apply technical SEO principles to support visibility
and a user experience
How You'll Work.
Team & Collaboration
collaborating closely with internal teams and external partners; Communicate clearly and concisely with senior stakeholders and decision-makers
Communication Scope
Communicate clearly and concisely with senior stakeholders and decision-makers; translating complex topics into actionable insights; communicate clearly and confidently with senior stakeholders and decision-makers
Process & Methodology
Manage agile digital initiatives end to end, using modern project management tools to coordinate timelines, scope, and stakeholders, Prioritize work effectively, balancing parallel initiatives and focusing on activities that deliver the greatest business value
Full Job Description
Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! Learn more about us as a workplace [_upm.com/careers_](http://upm.com/careers) We are looking for a**** **Senior Specialist, CMS Platform** \- located in UPM Business Hub Wrocław, Poland. **Greetings from your future manager** "UPM Marketing, Sustainability and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are excited to welcome a Senior Specialist, CMS Platform, who is passionate about building scalable, high-quality web solutions that support global B2B audiences and contribute to UPM’s digital growth. Interested? Come and join us on this exciting journey!" — Katarzyna Paprzycka, Team Leader, Digital Marketing Enablement, UPM. **What you will do** This is a platform ownership role, not a hands-on development role. Development is delivered by an external partner. You set direction, brief the partner, and govern delivery. * Manage agile digital initiatives end to end, using modern project management tools to coordinate timelines, scope, and stakeholders. * Prioritize work effectively, balancing parallel initiatives and focusing on
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