On

SeniorSpecialist-BrandActivation

€45–65k ~AI est. Spain
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Specialist - Brand Activation at On. Skills: Brand activation, Community building, Partnership management. Deliver integrated brand activations. Translate global strategy locally”

What You'll Achieve.

Enhance brand desirability; Strengthen brand presence

Industry & Context.

Problems you'll solve

Solution-oriented mindset

Eligibility Requirements

Willingness to travel, Flexibility to travel

What They're Looking For.

Must Have

5+ years relevant experience, Fluent Spanish (C1+), Working English proficiency (C1+), Valid driver's license

Nice to Have

Catalan language skill, Based in Barcelona area

What You'll Do.

Deliver integrated brand activations

Translate global strategy locally

Enhance brand desirability

Drive brand education

Ensure retail team training

Support B2B activations

Manage diverse relationships

Orchestrate B2B/B2C workstreams

Guarantee visual merchandising

Manage freelance teams

Oversee campaign planning

Manage event production

Manage post-event evaluation

Track performance through KPIs

Administer activation activities within CRM

How You'll Work.

Team & Collaboration

External local teams; Global teams; External agencies; Athletes; Partners; Retailers; Commercial teams; EMEA Marketing team

Communication Scope

Effective communication

Process & Methodology

Project management

Full Job Description

In Short Welcome to On. We’re redefining the future of sportswear as one of the world’s fastest-growing premium performance brands. As a Senior Specialist – Brand Activation for Spain you will shape how our brand comes to life across the market. Your mission is to empower external local teams to deliver best-in-class partner training and create unforgettable grassroots experiences that connect deeply with our communities. If you’re a natural collaborator who thrives on turning ideas into meaningful moments that move people, this is your opportunity to make a lasting impact in Spain, a dynamic and high-growth market for On. Your Mission Own and deliver best-in-class, integrated brand activations across Spain, including events, community initiatives, and partnerships—by translating global strategy into locally relevant experiences that enhance brand desirability while remaining anchored in On’s core DNA. Drive brand education as a core pillar of the role. Ensure retail teams and in-store staff are consistently up to date with the latest brand and product training, empowering them to confidently communicate On’s heritage and innovative technology. Support B2B activations in collaboration with commercial and retail teams, enhancing brand presence and partner engagement. You work autonomously, communicate effectively with diverse stakeholders, challenge conventions and the status quo, and champion innovative approaches to brand building. You are energized by complexity, thrive in dynamic environments, and are not afraid of being stretched or taking on ambitious challenges. Drive cross-functional excellence and strategic alignment by managing diverse relationships. Including global teams, external agencies, athletes, partners and retailers to orchestrate complex B2B and B2C workstreams from conceptual planning through to final execution and evaluation. Act as the eyes and hands on the ground for Marketing, guaranteeing best-in-class visual merchandising and POS installati

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