Instacart
Technology
SeniorSoftwareEngineer,MarketingEnablement&Technology
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Software Engineer, Marketing Enablement & Technology at Instacart. Skills: Backend services, Data pipelines, Marketing technology. Lead complete projects independently. Define experimentation strategies”
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
5–8 years software engineering experience, Expert-level Python proficiency, Lead complete projects end-to-end, Design for performance, scalability, robustness, Implement observability solutions, Product thinking, Excellent communication skills, Mentor engineers
Nice to Have
Architect automation frameworks, Implement reusable abstractions, Advanced ad platform APIs knowledge, Deep digital marketing operations knowledge, Performance marketing KPIs knowledge, Identify technical opportunities, Cloud cost optimization experience, Chaos engineering experience, Disaster recovery planning experience, Manage technical debt strategically, Lead legacy system modernization, Security-by-design principles, Lead incident response, Leverage AI tools for productivity, Contribute to AI-assisted development
What You'll Do.
Lead complete projects independently
Define experimentation strategies
Define development strategies
Define rollout strategies
Architect scalable solutions
Design systems for high-throughput operations
Identify and solve problems
Partner with stakeholders
Influence requirements
Mentor junior engineers
Provide technical guidance
Contribute to team productivity
How You'll Work.
Team & Collaboration
Partner with Marketing; Partner with Product; Partner with Operations; Cross-team alignment
Communication Scope
Translate technical concepts
Process & Methodology
Agile
Full Job Description
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Senior Software Engineer for the Paid MarTech pod to architect and scale backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. You'll lead projects end-to-end, drive technical direction, mentor engineers, and partner closely with Marketing, Operations, and Product leadership to shape technic
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