Airbnb

SeniorSocialLead,India

₹67–96L Gurugram, India
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Social Lead, India at Airbnb. Skills: Social media strategy, Content strategy, Team leadership. Define social strategies for Instagram. Define social strategies for YouTube”

What You'll Achieve.

Drive relevance; Drive distinctiveness; Turn inspiration into engagement; Turn engagement into brand love

Industry & Context.

Problems you'll solve

Solution-oriented

What They're Looking For.

Must Have

12-15 years experience social media strategy, Experience building social strategies, Experience leading social creative teams, Deep expertise Instagram and YouTube, Excellent written communication skills, Excellent verbal communication skills, Exceptional attention to detail, Operational rigor

Nice to Have

Strategic thinker, Communicator, Curious, Culturally attuned, Passionate about travel, Exploration, Solution-oriented

What You'll Do.

Define social strategies for Instagram

Define social strategies for YouTube

Build culture-forward programming approach

Identify cultural moments

Act on cultural moments

Establish creative principles

Differentiate Airbnb in-feed

Prevent "sea of sameness" content

Build social creatives team

Lead social creatives team

Build social producers team

Lead social producers team

Bring strategies to life

Create platform-native content

Partner cross-functionally with Marketing

Partner cross-functionally with Comms

Partner cross-functionally with Product

Partner cross-functionally with Regional teams

Ensure social supports business priorities

Amplify external campaigns

Analyse performance data

Merchandise performance data

Translate insights into optimization

Sharpen creative output

How You'll Work.

Team & Collaboration

Cross-functional teams; Marketing teams; Comms teams; Product teams; Regional teams

Communication Scope

Written communication; Verbal communication

Full Job Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The community you will join: The Social team at Airbnb leads the strategy and execution of our owned social presence. We are responsible for how Airbnb shows up in culture across platforms - shaping perception, driving engagement, and connecting audiences to our brand and products in meaningful ways. We see social as not just a channel, but a place to build community, a storytelling platform, and a cultural touchpoint. This role will play a critical part in defining how Airbnb establishes relevance locally. The difference you will make: We’re seeking an experienced and strategic Social Lead to define and scale Airbnb’s local social strategy in India, focusing on Instagram and YouTube.You will shape both long-term programming and short-term cultural moments - building a distinctive voice that resonates locally while aligning with global brand ambition. This role requires a strategic thinker and strong communicator who can translate audience insights into bold creative ideas and structured plans. You will connect social audiences to Airbnb’s brand and product story - turning travel inspiration into engagement, and engagement into brand love. You understand how to harness data, cultural insight, and platform mechanics to spark ideas that travel. You are equally comfortable setting vision and rolling up your sleeves to execute. The ideal candidate is curious, culturally attuned, passionate about travel and exploration, and both detail- and solution-oriented. The media landscape evolves quickly - you are energised by change and able to adapt nimbly while maintaining strategic clarity. A typical day: Define and evolv

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