VML
Marketing
SeniorSocialInsightsManager
“Senior Social Insights Manager at VML. Skills: Social insights, Social intelligence, Digital analytics, Performance measurement. Collate social data. Analyse social data”
What You'll Achieve.
Drive smarter strategy; Drive stronger business outcomes; Shape creative decisions; Shape strategic decisions; Shape commercial decisions; Streamline reporting; Provide real-time performance visibility
Industry & Context.
Uncovering stories within data; Translating complex information; Critical thinking
What They're Looking For.
Must Have
Significant experience in social listening, Significant experience in social intelligence, Significant experience in digital analytics, Proven track record using insights to shape strategy, Proven track record using insights to drive impact, Knowledge of social intelligence platforms, Knowledge of analytics platforms, Experience building dashboards, Experience building reporting frameworks, Experience presenting insights to clients, Experience presenting insights to senior stakeholders, Experience managing multiple projects, Experience managing multiple priorities, Experience presenting findings to clients, Experience presenting findings to senior stakeholders, Experience translating large datasets into actionable insights, Experience translating large datasets into strategic recommendations, Experience building reporting frameworks for multiple clients, Experience building reporting frameworks for multiple brands, Experience building measurement approaches for multiple clients, Experience building measurement approaches for multiple brands, Experience working with social listening, Experience working with audience intelligence, Experience working with performance measurement, Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or equivalent practical experience
Nice to Have
Experience analysing multiple regions, Experience analysing global markets, Experience drawing insights from multiple regions, Experience drawing insights from global markets, Experience working across international campaigns, Experience working across multi-market campaigns, Experience working across international reporting structures, Experience working across multi-market reporting structures, Experience working within an agency environment, Experience working across multiple brands, Experience working across multiple client accounts, Hands-on experience with social intelligence platforms, Hands-on experience with analytics platforms, Experience working across global campaigns, Experience working across multi-market campaigns, Experience working across global reporting frameworks, Experience working across multi-market reporting frameworks, Exposure to paid social performance, Understanding of organic and paid channels, Experience partnering with strategy teams, Experience partnering with creative teams, Experience partnering with community teams, Understanding of emerging technologies, Understanding of AI tools, Understanding of evolving approaches to social measurement, Understanding of evolving approaches to social reporting, Experience contributing to new business pitches, Experience shaping data-led client recommendations
What You'll Do.
Monitor campaign performance
Measure campaign performance
Report on campaign performance
Monitor social activity
Measure social activity
Report on social activity
Distill data into insights
Distill data into recommendations
Distill data into next steps
Create performance narratives
Translate results into business impact
Present findings to clients
Present findings to stakeholders
Develop insight-led work
Build social dashboards
Provide performance visibility
Develop reporting frameworks
Develop measurement approaches
Shape agency point of view
Identify cultural shifts
Identify audience behaviours
Influence social strategy
Influence campaign planning
How You'll Work.
Team & Collaboration
Internal teams; Strategists; Creatives; Account teams; Internal stakeholders; Key stakeholders; Business functions; Different teams; Strategy teams; Creative teams; Community teams
Communication Scope
Presenting findings; Compelling narratives; Clear recommendations; Consultative way
Process & Methodology
Time management, Manage multiple priorities
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