Jack Link's Protein Snacks
FMCG
SeniorShopperMarketingManager
“Senior Shopper Marketing Manager at Jack Link's Protein Snacks. Skills: Shopper Marketing, Trade Marketing, Brand Activation. Lead shopper activation plan development. Execute shopper activation plans”
What You'll Achieve.
Drive conversion in-store and online; Ensure effective execution in store; Achieve maximum impact
Industry & Context.
Analytical mindset; Analyze complex situations; Clarify ambiguous situations
What They're Looking For.
Must Have
EU Citizenship or work permit, Bachelor's Degree in BA, Sales, Marketing, 5+ years relevant work experience, Knowledge of retail partners in DACH region, Fluency in German, Fluency in English
Nice to Have
Master's Degree in BA, Sales, Marketing
What You'll Do.
Lead shopper activation plan development
Execute shopper activation plans
Strengthen brand presence across channels
Convert brand campaigns to retailer plans
Develop POS standards and toolkits
Coordinate cross-functional delivery of activations
Work with retail partners
Work with POS agencies
Ensure plans are aligned and compliant
Ensure plans are executed in store
Lead external agencies
Build partnerships with key customers
Build partnerships with media agencies
Generate shopper data
Interpret shopper data
Translate insights into strategies
Track campaign performance
Share learnings internally
Improve activation planning
Own shopper marketing budgets
Recommend spend allocation
How You'll Work.
Team & Collaboration
Cross-functional teams; Internal teams; Retail partners; External agencies; Media agencies
Communication Scope
Multi-mode communications
Process & Methodology
Project Management
Applying for this Senior Shopper Marketing Manager role?
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