Jack Link's Protein Snacks
FMCG
SeniorShopperMarketingManager
“Senior Shopper Marketing Manager at Jack Link's Protein Snacks. Skills: Shopper Marketing, Trade Marketing, Brand Activation. Lead shopper and trade marketing programs. Strengthen brand presence across channels”
What You'll Achieve.
Drive conversion in-store and online; Ensure effective execution in store; Achieve alignment with brand objectives; Achieve alignment with sales objectives; Maximize activation impact
Industry & Context.
Analyze complex situations; Clarify ambiguous situations
EU Citizenship or work permit, No relocation assistance
What They're Looking For.
Must Have
Bachelor's Degree in BA, Sales, Marketing, 5+ years relevant work experience, Knowledge of retail partners in DACH region, Fluency in German, Fluency in English
Nice to Have
Master's Degree in BA, Sales, Marketing
What You'll Do.
Lead shopper and trade marketing programs
Strengthen brand presence across channels
Convert brand campaigns into retailer activation plans
Develop POS standards and toolkits
Coordinate cross-functional delivery of shopper activations
Ensure plans are aligned and executed
Lead external agencies
Build partnerships with key customers
Build partnerships with media agencies
Generate shopper data
Interpret shopper data
Translate insights into actionable strategies
Track campaign performance
Share learnings internally
Improve activation planning
Own shopper marketing budgets
Recommend allocation of spend
How You'll Work.
Team & Collaboration
Cross-functional teams; Internal teams; Retail partners; External agencies; Key customers; Media agencies
Communication Scope
Multi-mode communications
Process & Methodology
Lead multiple cross-functional projects
Applying for this Senior Shopper Marketing Manager role?
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