SeniorSEOExecutive

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. Why join us? Our vision – we are building the worlds most admired and compelling brand ecosystem Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: * Think without limits – Think, think fast, think fearlessly * Own it and back yourself - Own the basics, own your role and own the results * Be relevant - Relevant to our people, our partners and the planet Are you ready to join the Fearless? The purpose of this role is to drive and assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for a Frasers Group website. The responsibility: * Make and implement recommendations to improve SEO channel performance and rankings * Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords * Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides * Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perf